Adaptation of web pages of hotels in mobile devices

Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; de Matos, Nelson

http://hdl.handle.net/10400.1/11964

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Authors

Sanchez Jimenez, Miguel Angel

Correia, Marisol B.

de Matos, Nelson

Abstract(s)

Mobile devices have become an essential element for users. This fact cannot go unnoticed by brands and business participants, who see a great opportunity to address consumers, thus fulfilling one of the maxims of marketing, in which these participants must be where the consumers are. In this way, the concept of responsive web is essential, which allows the content of the web pages to be adapted to the mobile device, thus improving the mobile consumer experience. In this context, the touristic offer is considered of special relevance being one of the sectors in which users seek more information and make more purchases through mobile devices. Thus, in this study we have analyzed the adaptation of the websites of the hotels in the province of Cadiz to mobile devices. The results in general are positive, however, it has been shown that the web pages of the hotels have not been fully adapted to these devices yet, highlighting the low visibility and size of the text, as well as the scarce availability of the reservation section in the homepage.