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The sustainable transformation of business events: sociodemographic variables as determinants of attitudes towards sustainable academic conferences

2022Journal article Open access
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dc.contributor.authorSantos, José António C.
dc.contributor.authorFernández-Gámez, Manuel Ángel
dc.contributor.authorGuevara-Plaza, Antonio
dc.contributor.authorSantos, Margarida Custódio
dc.contributor.authorPestana, Maria Helena
dc.date.accessioned2023-02-20T11:03:22Z
dc.date.available2023-02-20T11:03:22Z
dc.date.issued2022
dc.description.abstractPurposeThis study aimed to assess whether sociodemographic variables explain significant differences in attitudes towards transforming academic conferences into more sustainable events.Design/methodology/approachAn analytical model of participants' attitudes towards sustainable conferences based on literature review as well as the theories of reasoned action and planned behaviour was developed and applied to a sample of 532 surveyed individuals from 68 countries who regularly attended academic conferences in the last five years prior to 2020. The results were refined using statistical and computational techniques to achieve more empirically robust conclusions.FindingsResults reveal that sociodemographic variables such as attendees' gender and age explain differences in attitudes. Women and older adults have stronger pro-environmental attitudes regarding event sustainability. On the other hand, attitudes towards more sustainable academic conferences are quite strong and positive overall. More sustainable events' venues, catering, conference materials and accommodations strongly influence attendees' attitudes towards more sustainable conferences. The strength of attitudes was weaker towards transportation.Research limitations/implicationsFirst, the analyses focused on only aspects related to the attendees' attitudes. Assessing their real behaviour would complete this research. The geographical areas defined by the U.N. and used in this study have the limitation of combining highly developed countries and developing countries in the same geographical area, for example, the Americas and Asia and the Pacific.Practical implicationsSpecific socio-demographic variables' effects on attitudes towards sustainable academic conferences can indicate how organisers can best promote these events according to attendees' characteristics and develop differentiated marketing campaigns. For women and older adults, event sustainability should be emphasised as a competitive strategy to promote events and attract these audiences. Marketing strategies for younger attendees (under 30 years old) could focus on technology, networking or attractive social programmes. Sustainable venues, catering, conference materials and accommodations are easier to promote. Event organisers should encourage participants to make more environmentally friendly decisions regarding more sustainable event transport.Social implicationsA strategy based on promoting the event as contributing to sustainable development could educate attendees and put them on the path to developing stronger positive attitudes regarding sustainability and more sustainable behaviours. Sustainable academic conferences can educate students, organisers, service providers and delegates through their involvement in sustainable practices.Originality/valueTo our best knowledge, this research is the first to assess whether sociodemographic variables explain significant differences in attitudes towards the sustainable transformation of academic conferences.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1108/IJEFM-05-2022-0041pt_PT
dc.identifier.issn1758-2954
dc.identifier.urihttp://hdl.handle.net/10400.1/19121
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSustainable transformationpt_PT
dc.subjectEvent sustainabilitypt_PT
dc.subjectSustainability attitudespt_PT
dc.subjectSustainable business eventspt_PT
dc.subjectSustainable academic conferencespt_PT
dc.titleThe sustainable transformation of business events: sociodemographic variables as determinants of attitudes towards sustainable academic conferencespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage22pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleInternational Journal of Event and Festival Managementpt_PT
oaire.citation.volume14pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSantos
person.familyNameCustódio Santos
person.givenNameJosé António C.
person.givenNameMargarida
person.identifier.ciencia-idA71F-B4FC-F35C
person.identifier.ciencia-idB919-91DD-CFD9
person.identifier.orcid0000-0002-2675-3487
person.identifier.orcid0000-0003-3383-5699
person.identifier.ridU-9656-2019
person.identifier.scopus-author-id57198436773
person.identifier.scopus-author-id57192278257
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication8a3cd28d-cf22-4ba1-b038-cfe6577a2d4a
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