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Place storytelling e desenho de experiências para second chance tourism em meios digitais
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| 4.24 MB | Adobe PDF |
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Abstract(s)
Muitas atrações turísticas encontram-se, atualmente, destruídas e constituem-se como locais ameaçados, o que compromete o seu uso sustentável no futuro. Dada a consciência atual da aplicação crescente, e bem-sucedida, das tecnologias digitais em locais patrimoniais sensíveis, esta investigação explora a ligação entre estas tecnologias e a narrativa de lugares, ou place storytelling, com o objetivo de compreender o potencial das tecnologias na construção de place storytelling através das histórias dos destinos. Argumenta que, desta forma, o turismo de última oportunidade (Last Chance Tourism) pode levar ao turismo de segunda oportunidade (Second Chance Tourism), através do desenho de experiências turísticas memoráveis de base digital, ao mesmo tempo que aumenta a consciência do valor patrimonial.
Este estudo parte da revisão da literatura acerca de Last Chance Tourism, Second Chance Tourism e Place Storytelling para explorar as perspetivas dos stakeholders sobre o papel das tecnologias digitais neste processo. Através de uma abordagem qualitativa aplicada ao recurso Muralhas de Portimão, pretende-se explorar o seu potencial para a conceção de experiências digitais em contexto de Second Chance Tourism, bem como para compreender o papel das histórias na construção de Place storytelling.
Foram realizados três focus group com participantes selecionados através de uma amostra não probabilística intencional. Os critérios de elegibilidade incluem a atividade profissional e o conhecimento da História e património locais. A dimensão da amostra foi determinada pelo critério de saturação dos dados.
Os respondentes reconhecem a pertinência da tangibilização de um recurso para o desenho de experiências turísticas digitais em património já desaparecido. Com efeito, a análise dos dados permite concluir que a ausência de tangibilidade poderá, não só comprometer a representação da réplica digital, mas também condicionar a experiência turística per se. Os resultados obtidos permitem ainda concluir que para que as histórias do património possam concorrer para a construção de place storytelling os participantes consideram ser necessário: (1) que as histórias sejam relevantes; (2) que as histórias sejam cocriadas; (3) que o poder local desenvolva uma atitude pró-ativa na valorização do património. Neste ponto, os respondentes salientam que o planeamento estratégico deve considerar o património local no sentido de potencializar o desenvolvimento de projetos cocriados com contributos para a comunicação da identidade do lugar. Diferentes tipos de valor podem ser gerados através do desenho de experiências turísticas digitais em contexto patrimonial, através da tecnologia AR, nomeadamente: económico, cultural, educacional, experiencial e ecológico.
Many tourism attractions are now perceived as damaged and endangered places, compromising its sustainable use in the future. Given current awareness of the increasing and successful application of digital technologies in sensitive heritage sites, this research explores the link between these technologies and place storytelling by uncovering their potential in building place storytelling through destination stories. It argues that this way last chance tourism can lead to second chance tourism by facilitating visitors memorable digitally-based tourism experiences while enhancing awareness of heritage value. This study draws on literature on last chance and second chance tourism and place storytelling to explore stakeholders’ perspectives on the role of digital technologies in this process. It adopts a qualitative design applied to the case of Portimão Walls, Portugal, to explore the potential of this heritage for the design of digital experiences in the context of second chance tourism, as well as to understand the role of the stories in building place storytelling. Three focus groups were carried out with key informants selected by purposive sampling and considering their professional activity and knowledge of local history and heritage. The sample size was determined by the data saturation criterion. Data analysis made it possible to identify the physical need for the resource in the design of digital tourist experiences in heritage that has already disappeared. In fact, the data made it possible to verify that the lack of tangibility could compromise, not only the representation of the digital replica, but also condition the experience tourist per se. Concerning place storytelling, the results obtained allowed to conclude that for heritage stories to contribute to the construction of place storytelling, participants consider it necessary: (1) for the stories to be relevant; (2) that stories are co-created; (3) that local authorities need to develop a proactive attitude in valuing heritage, through strategic planning that considers local heritage, with a view to enhancing the development of co-created projects with contributions to communicating the identity of the place. Data analysis also concluded that stakeholders identify that different types of value can be generated through the design of digital tourist experiences in a heritage context, through AR technology, namely: economic, cultural, educational, experiential, and ecological.
Many tourism attractions are now perceived as damaged and endangered places, compromising its sustainable use in the future. Given current awareness of the increasing and successful application of digital technologies in sensitive heritage sites, this research explores the link between these technologies and place storytelling by uncovering their potential in building place storytelling through destination stories. It argues that this way last chance tourism can lead to second chance tourism by facilitating visitors memorable digitally-based tourism experiences while enhancing awareness of heritage value. This study draws on literature on last chance and second chance tourism and place storytelling to explore stakeholders’ perspectives on the role of digital technologies in this process. It adopts a qualitative design applied to the case of Portimão Walls, Portugal, to explore the potential of this heritage for the design of digital experiences in the context of second chance tourism, as well as to understand the role of the stories in building place storytelling. Three focus groups were carried out with key informants selected by purposive sampling and considering their professional activity and knowledge of local history and heritage. The sample size was determined by the data saturation criterion. Data analysis made it possible to identify the physical need for the resource in the design of digital tourist experiences in heritage that has already disappeared. In fact, the data made it possible to verify that the lack of tangibility could compromise, not only the representation of the digital replica, but also condition the experience tourist per se. Concerning place storytelling, the results obtained allowed to conclude that for heritage stories to contribute to the construction of place storytelling, participants consider it necessary: (1) for the stories to be relevant; (2) that stories are co-created; (3) that local authorities need to develop a proactive attitude in valuing heritage, through strategic planning that considers local heritage, with a view to enhancing the development of co-created projects with contributions to communicating the identity of the place. Data analysis also concluded that stakeholders identify that different types of value can be generated through the design of digital tourist experiences in a heritage context, through AR technology, namely: economic, cultural, educational, experiential, and ecological.
Description
Keywords
Last chance tourism Second chance tourism Turismo patrimonial Place storytelling Tecnologias digitais