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Technological transformation: the importance of E-WOM and perceived privacy in the context of opinion platforms

2024-08Journal article Open access
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dc.contributor.authorGelashvili, Vera
dc.contributor.authorMartínez-Navalón, Juan Gabriel
dc.contributor.authorde Matos, Nelson Manuel da Silva
dc.contributor.authorCorreia, Marisol B.
dc.date.accessioned2024-07-23T10:56:38Z
dc.date.available2024-07-23T10:56:38Z
dc.date.issued2024-08
dc.description.abstractOpinion platforms are the result of technological advances that have increased the importance for users to check other users' opinions about products and services before making a purchase. The aim of this research paper is twofold: (i) to analyse whether there is a direct and positive relationship between the privacy of Google Maps users and variables such as satisfaction and trust, and (ii) whether the E-WOM of Google Maps is related to the satisfaction and trust of its users. To achieve the objectives of the study, a questionnaire was collected from users of Google Maps reviews in Spain. A total of 375 valid responses were analysed using PLS-SEM methodology. In particular, structural model analysis was used for the formative and reflective variables. This study sheds new light on opinion platforms and their usefulness for efficient business management, as well as specifying the importance of user privacy for their satisfaction. The importance of E-WOM for user satisfaction, trust and privacy is emphasised. The findings underline the importance of technological advances for different stakeholders and society. This study reduces the gap in the usefulness of opinion platforms, especially Google Maps, and contributes to the academic literature on the variables studied.eng
dc.identifier.doi10.1016/j.techfore.2024.123472
dc.identifier.issn0040-1625
dc.identifier.urihttp://hdl.handle.net/10400.1/25698
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relationCentre for Tourism Research, Development and Innovation
dc.relation.ispartofTechnological Forecasting and Social Change
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectDigital evolution
dc.subjectOpinion platforms
dc.subjectGoogle Maps
dc.subjectPrivacy
dc.subjectSatisfaction
dc.subjectTrust
dc.subjectE-WOM
dc.titleTechnological transformation: the importance of E-WOM and perceived privacy in the context of opinion platformseng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.startPage123472
oaire.citation.titleTechnological Forecasting and Social Change
oaire.citation.volume205
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameGelashvili
person.familyNamede Matos
person.familyNameCorreia
person.givenNameVera
person.givenNameNelson Manuel da Silva
person.givenNameMarisol B.
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.ciencia-idFE15-819A-4535
person.identifier.orcid0000-0001-5951-6392
person.identifier.orcid0000-0002-6263-5007
person.identifier.orcid0000-0002-1788-6114
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id57195062461
person.identifier.scopus-author-id55333058000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication42a1160a-d8a9-4473-93f8-606e351043de
relation.isAuthorOfPublicatione8fd6121-7383-47ef-b228-a5c871939d14
relation.isAuthorOfPublicationee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isAuthorOfPublication.latestForDiscoverye8fd6121-7383-47ef-b228-a5c871939d14
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