Loading...
Publication
Empreendedorismo feminino no Algarve: perfil, motivações e obstáculos das empreendedoras
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.08 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Esta dissertação pretende contribuir para o estudo do empreendedorismo no feminino, com especial ênfase na região do Algarve. Procurámos, ao longo da investigação, obter dados relativos ao perfil, motivações e dificuldades vivenciadas pelas empreendedoras que criaram e têm gerido os seus negócios na região algarvia, ao mesmo tempo que estudámos os efeitos da crise pandémica Covid-19 nos seus empreendimentos.
A estratégia de investigação seguida recaiu sobre o Estudo de Caso, com a realização de entrevistas semiestruturadas a vinte e quatro mulheres empreendedoras que desenvolvem a sua atividade no Algarve.
Concluiu-se que a presença de empreendedores na família, influência do networking, conhecimentos e experiência profissional foram fatores que contribuíram para o desenvolvimento dos negócios das empreendedoras. Relativamente aos atributos das empreendedoras podemos destacar a resiliência, comprometimento, otimismo, preocupação com os outros e com a sociedade. As principais condicionantes encontradas foram a insegurança, falta de confiança e dificuldades a nível de contratação de pessoal. Relativamente às principais motivações das empreendedoras destacam-se a necessidade de independência e realização pessoal, identificação de oportunidades de negócio e aplicação de competências e experiência acumulada num setor de atividade, traduzindo uma predominância da atividade empreendedora baseada na identificação de oportunidades. Observou-se globalmente o impacto negativo da pandemia no desenvolvimento dos negócios das entrevistadas – fruto da impossibilidade de realização de vendas presenciais e contacto direto com clientes -, ainda, assim, mitigado pelo recurso a ferramentas digitais.
Constatou-se a existência de políticas públicas, infraestruturas e mecanismos de suporte ao empreendedorismo na região. Porém, denota-se um desconhecimento generalizado dos mesmos por parte das empreendedoras, podendo representar a existência de barreiras de carater promocional/comunicacional. Neste contexto, torna-se recomendável que os diversos atores/decisores envolvidos neste ecossistema empreendedor afetem mais recursos na interação com as empreendedoras, tendo em vista fazer chegar às mesmas o valor acrescentado que as suas organizações lhes podem proporcionar.
This dissertation aims to contribute to the study of female entrepreneurship, with special emphasis on the Algarve region. Throughout the research, we sought to obtain data on the profile, motivations and difficulties experienced by female entrepreneurs who have created and have managed their businesses in the Algarve region, while also studying the effects of the Covid-19 pandemic on their ventures. The research strategy followed was the Case Study, with the realization of semi-structured interviews to twenty-four women entrepreneurs who develop their activity in the Algarve. It was concluded that the presence of entrepreneurs in the family, the influence of networking, knowledge and professional experience were factors that contributed to the development of the entrepreneurs' businesses. Regarding the attributes of female entrepreneurs, we can highlight resilience, commitment, optimism, concern for others and society. The main constraints encountered were insecurity, lack of confidence, and difficulties in hiring personnel. Regarding the main motivations of female entrepreneurs, the need for independence and personal fulfillment, identification of business opportunities, and application of skills and accumulated experience in a sector of activity stand out, reflecting into a type of entrepreneurship by opportunity. The negative impact of the pandemic on the business development of the interviewees was globally observed - as a result of the impossibility of face-to-face sales and direct contact with customers - although mitigated by the use of digital tools. The existence of public policies, infrastructures and mechanisms to support entrepreneurship in the region was verified. However, it is denoted a general lack of knowledge about them, which may represent the existence of promotional/communicational barriers. In this context, it is recommended that the various actors involved in this entrepreneurial ecosystem allocate more resources to interact with women entrepreneurs, in order to convey to them the added value that their organizations can provide.
This dissertation aims to contribute to the study of female entrepreneurship, with special emphasis on the Algarve region. Throughout the research, we sought to obtain data on the profile, motivations and difficulties experienced by female entrepreneurs who have created and have managed their businesses in the Algarve region, while also studying the effects of the Covid-19 pandemic on their ventures. The research strategy followed was the Case Study, with the realization of semi-structured interviews to twenty-four women entrepreneurs who develop their activity in the Algarve. It was concluded that the presence of entrepreneurs in the family, the influence of networking, knowledge and professional experience were factors that contributed to the development of the entrepreneurs' businesses. Regarding the attributes of female entrepreneurs, we can highlight resilience, commitment, optimism, concern for others and society. The main constraints encountered were insecurity, lack of confidence, and difficulties in hiring personnel. Regarding the main motivations of female entrepreneurs, the need for independence and personal fulfillment, identification of business opportunities, and application of skills and accumulated experience in a sector of activity stand out, reflecting into a type of entrepreneurship by opportunity. The negative impact of the pandemic on the business development of the interviewees was globally observed - as a result of the impossibility of face-to-face sales and direct contact with customers - although mitigated by the use of digital tools. The existence of public policies, infrastructures and mechanisms to support entrepreneurship in the region was verified. However, it is denoted a general lack of knowledge about them, which may represent the existence of promotional/communicational barriers. In this context, it is recommended that the various actors involved in this entrepreneurial ecosystem allocate more resources to interact with women entrepreneurs, in order to convey to them the added value that their organizations can provide.
Description
Keywords
Empreendedorismo Empreendedorismo no feminino Ecossistema empreendedor algarvio Crise pandémica covid-19 Estudos de caso