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O evento enquanto ferramenta de comunicação para a dinamização da cultura - Proposta de evento no Castelo de Silves
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Authors
Abstract(s)
Esta trabalho aborda uma matéria que envolve a relação entre os setores da cultura, dos eventos, e da tecnologia. Neste documento é possível encontrar o planeamento de um evento com especial foco na sua comunicação, a realizar no Castelo de Silves, onde este interliga a vertente histórica com a vertente artística e tecnológica.
O principal objetivo do projeto assenta na criação de um evento de caráter artístico-cultural com instrumentos ligados à tecnologia, enquanto uma ferramenta dinamizadora do setor cultural, neste caso, realizado no Castelo de Silves e intitulado como “A Defesa Árabe”. Para isso foi necessário compreender o impacto da criação de eventos e da comunicação nos espaços culturais e analisar e desenvolver um plano de evento, aliado a um plano de comunicação que vá de encontro às necessidades e características do monumento
Este documento engloba uma componente de revisão de literatura, onde foram analisadas temáticas como a comunicação, os eventos, a relação entre estes e respetivos planos, a tecnologia no setor artístico-cultural, e a componente da criação do projeto que trata o planeamento do evento.
A realização deste projeto deu-se através da CAPtion, empresa que atua no setor cultural, na qual se tornou possível, através deste projeto académico, criar a estratégia e planeamento de um evento a realizar no Castelo de Silves.
Acredita-se que esta se trata de uma proposta viável, benéfica e impactante e que a elaboração deste tipo de eventos e experiências culturais pode tornar-se bastante positiva para todos os envolvidos, proporcionado uma atividade única à comunidade e contribuindo consequentemente para a atividade do setor cultural.
This work addresses a matter that involves the relationship between the sectors of culture, events, and technology. In this, it is possible to find the planning of an event, with a special focus on its communication, to be held at the Castle of Silves, where the historical aspect is interconnected with the artistic and technological aspect. The main objective of the project is to be based on the creation of an artistic-cultural event with instruments related to technology, as a dynamic tool for the cultural sector, in this case, held at the Castle of Silves and entitled “The Arab Defense”. For this, it was necessary to understand the impact of the creation of events and communication in cultural spaces and to analyze and develop an Event plan, combined with a communication plan that meets the needs and characteristics of the monument This document includes a literature review component, where topics such as communication, events, the relationship between them and their respective plans, technology in the artistic-cultural sector were analyzed, and the project creation component, which deals with the planning of the event. The realization of this project took place through CAPtion, a company that operates in the cultural sector, in which it became possible through this academic project, to create the strategy and planning of an Event to be held at the Castle of Silves. It is believed that this is a viable, beneficial and impactful proposal, and that the elaboration of this type of events and cultural experiences can become very positive for all involved, providing a unique activity to the community and consequently to the activity of the cultural sector
This work addresses a matter that involves the relationship between the sectors of culture, events, and technology. In this, it is possible to find the planning of an event, with a special focus on its communication, to be held at the Castle of Silves, where the historical aspect is interconnected with the artistic and technological aspect. The main objective of the project is to be based on the creation of an artistic-cultural event with instruments related to technology, as a dynamic tool for the cultural sector, in this case, held at the Castle of Silves and entitled “The Arab Defense”. For this, it was necessary to understand the impact of the creation of events and communication in cultural spaces and to analyze and develop an Event plan, combined with a communication plan that meets the needs and characteristics of the monument This document includes a literature review component, where topics such as communication, events, the relationship between them and their respective plans, technology in the artistic-cultural sector were analyzed, and the project creation component, which deals with the planning of the event. The realization of this project took place through CAPtion, a company that operates in the cultural sector, in which it became possible through this academic project, to create the strategy and planning of an Event to be held at the Castle of Silves. It is believed that this is a viable, beneficial and impactful proposal, and that the elaboration of this type of events and cultural experiences can become very positive for all involved, providing a unique activity to the community and consequently to the activity of the cultural sector
Description
Keywords
marketing eventos comunicação experiências tecnologia