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Contributos explicativos da cultura organizacional e marketing interno nos níveis de burnout da população empregada
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| 1.13 MB | Adobe PDF |
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Abstract(s)
Atualmente, o trabalho ocupa a maioria do tempo dos indivíduos, o que para além de contribuir para o seu poder económico, contribui também para o desenvolvimento de laços sociais (Blustein, 2006). O capital humano nas organizações é amplamente reconhecido como forma de estas se manterem competitivas, contudo, existem determinadas variáveis que determinam o seu sucesso ou fracasso. Um dos construtos que contribui para estes resultados é a Cultura Organizacional, definida pelo conjunto de valores, crenças, comportamentos, hábitos e atitudes (Barney, 1986), que contribuem para o ambiente social e psicológico de uma empresa, formando assim uma identidade organizacional. Outro dos conceitos é o Marketing Interno, baseado na visão de que o colaborador é o primeiro cliente da empresa (Berry, 1981). O Burnout, apresenta-se como última noção e, para Baptista et al. (2019), esta é uma síndrome psicológica originada pelo stress excessivo devido a uma elevada sobrecarga laboral. O principal objetivo desta investigação é averiguar a existência de uma relação entre os conceitos acima mencionados e, para isso, foram testados os contributos explicativos e efeitos moderadores dos mesmos. A recolha de dados foi realizada através de um questionário online, originando 515 respostas. Os participantes têm idades compreendidas entre os 19 e os 72 anos e 58.8% (n = 303) de respondentes é do género feminino e 41.2% (n = 212) do género masculino. Através das análises realizadas (correlacional e inferencial), verificou-se que as principais conclusões retiradas são de que a Cultura Organizacional se encontra relacionada com o Marketing Interno, assim como com o Burnout, para além de que, o Marketing Interno apresenta um papel moderador e protetor na relação entre Cultura Organizacional e Burnout.
Currently, work occupies most of the time of individuals, which in addition to contributing to their economic power, also contributes to the development of social bonds (Blustein, 2006). Human capital in organizations is widely recognized as a way for them to remain competitive, however, there are certain variables that condition their success or failure. One of the constructs that contributes to these results is the Organizational Culture, defined by the set of values, beliefs, behaviors, habits and attitudes (Barney, 1986), which contribute to the social and psychological environment of a company, thus forming an organizational identity. Another concept is Internal Marketing, based on the view that the employee is the company's first customer (Berry, 1981). Burnout presents itself as the last notion and, for Baptista et al. (2019), this is a psychological syndrome caused by excessive stress due to a high workload. The main objective of this investigation is to investigate the existence of a relationship between the above mentioned concepts and, for that, the explanatory contributions and moderating effects of them were tested. Data collection was carried out through an online questionnaire, resulting in 515 responses. Participants are aged between 19 and 72 years and 58.8% (n = 303) of respondents are female and 41.2% (n = 212) male. Through the analyzes carried out (correlational and inferential), it was found that the main conclusions drawn are that Organizational Culture is related to Internal Marketing, as well as to Burnout, in addition to that Internal Marketing has a moderating role. and protective in the relationship between Organizational Culture and Burnout.
Currently, work occupies most of the time of individuals, which in addition to contributing to their economic power, also contributes to the development of social bonds (Blustein, 2006). Human capital in organizations is widely recognized as a way for them to remain competitive, however, there are certain variables that condition their success or failure. One of the constructs that contributes to these results is the Organizational Culture, defined by the set of values, beliefs, behaviors, habits and attitudes (Barney, 1986), which contribute to the social and psychological environment of a company, thus forming an organizational identity. Another concept is Internal Marketing, based on the view that the employee is the company's first customer (Berry, 1981). Burnout presents itself as the last notion and, for Baptista et al. (2019), this is a psychological syndrome caused by excessive stress due to a high workload. The main objective of this investigation is to investigate the existence of a relationship between the above mentioned concepts and, for that, the explanatory contributions and moderating effects of them were tested. Data collection was carried out through an online questionnaire, resulting in 515 responses. Participants are aged between 19 and 72 years and 58.8% (n = 303) of respondents are female and 41.2% (n = 212) male. Through the analyzes carried out (correlational and inferential), it was found that the main conclusions drawn are that Organizational Culture is related to Internal Marketing, as well as to Burnout, in addition to that Internal Marketing has a moderating role. and protective in the relationship between Organizational Culture and Burnout.
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Keywords
Cultura organizacional Marketing interno Burnout Contributos explicativos Relações concetuais