Repository logo
 
Publication

Marketing in the public sector—benefits and barriers: a bibliometric study from 1931 to 2020

2020-10Journal article Open access
Simple item page
dc.contributor.authorMatos, Nelson
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorSaura, José Ramón
dc.contributor.authorReyes-Menendez, Ana
dc.contributor.authorBaptista, Nuno
dc.date.accessioned2021-09-06T13:16:15Z
dc.date.available2021-09-06T13:16:15Z
dc.date.issued2020-10
dc.description.abstractThe global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the main topics researchers have looked into the past, but also into the new challenges they will face in the future. Thus, the purpose of this study is to provide a thorough a bibliometric overview of the theoretical framework and to identify benefits and barriers of marketing in the public sector. We provide an overview of the theoretical framework and identify the benefits and barriers of marketing in the public sector through a bibliometric study. To achieve this objective, a systematic literature review was conducted of 3926 articles from 1931 to 2020. The results allowed the identification of four main theoretical clusters: educational, public health, social economics and urban politics. It also offered benefits and barriers in the context of MPS. Conclusions and implications to the academia and managers are drawn. Future research opportunities are also provided.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/socsci9100168pt_PT
dc.identifier.isbn2076-0760
dc.identifier.urihttp://hdl.handle.net/10400.1/16945
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectPublic sectorpt_PT
dc.subjectPublic marketingpt_PT
dc.subjectMain trendspt_PT
dc.subjectBenefitspt_PT
dc.subjectBarrierspt_PT
dc.titleMarketing in the public sector—benefits and barriers: a bibliometric study from 1931 to 2020pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/157486/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/157564/PT
oaire.citation.issue10pt_PT
oaire.citation.startPage168pt_PT
oaire.citation.titleSocial Sciencespt_PT
oaire.citation.volume9pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNamede Matos
person.familyNameCorreia
person.givenNameNelson Manuel da Silva
person.givenNameMarisol B.
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.ciencia-idFE15-819A-4535
person.identifier.orcid0000-0002-6263-5007
person.identifier.orcid0000-0002-1788-6114
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id57195062461
person.identifier.scopus-author-id55333058000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicatione8fd6121-7383-47ef-b228-a5c871939d14
relation.isAuthorOfPublicationee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isAuthorOfPublication.latestForDiscoverye8fd6121-7383-47ef-b228-a5c871939d14
relation.isProjectOfPublicationc855de67-10a4-4fed-8255-74d75f257f0a
relation.isProjectOfPublication292595ed-56b0-486b-b643-80d30ebad913
relation.isProjectOfPublication.latestForDiscoveryc855de67-10a4-4fed-8255-74d75f257f0a

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Marketing in the Public Sector.pdf
Size:
5.67 MB
Format:
Adobe Portable Document Format
Download

Collections

ESG2-Artigos (em revistas ou actas indexadas)
CNT2-Artigos (em revistas ou actas indexadas)