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Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns

2020Journal article Open access
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dc.contributor.authorMercadé Melé, Pere
dc.contributor.authorMolina Gómez, Jesús
dc.contributor.authorSousa, Maria José
dc.date.accessioned2020-04-24T12:29:12Z
dc.date.available2020-04-24T12:29:12Z
dc.date.issued2020
dc.description.abstractThis study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental problems, and cities are required to reduce their ecological footprint and make more sustainable use of natural resources. Increasingly, tourists are considering “green options” in their decision making. The questionnaire responses, obtained from a sample of 221 tourism in Malaga town (Spain) were analyzed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of sustainability practices, green image, trust with the intention of revisiting related to the loyalty of the destination. This study shows that there is a positive relationship between sustainability practices and re-visit intention and between the green image and re-visit intention, both directly and indirectly, through trust. Also, the fact that this relationship is more significant if it is part of the green image than if it is part of sustainability actions. To practice, this study provides managerial implications to help executives adopt green actions, thanks to their positive e ects on tourist loyalty and the di erent way of manifesting this loyalty.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/su12030930pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.1/13780
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSustainability practicespt_PT
dc.subjectSMSTpt_PT
dc.subjectGreen imagept_PT
dc.subjectStructural equations modelpt_PT
dc.subjectTrustpt_PT
dc.subjectRe-visit intentionpt_PT
dc.titleInfluence of sustainability practices and green image on the re-visit intention of small and medium-size townspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue3pt_PT
oaire.citation.startPage930pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume12pt_PT
person.familyNameSousa
person.givenNameMaria José
person.identifierR-000-JSW
person.identifier.ciencia-id7919-9D4C-B9CB
person.identifier.orcid0000-0001-8633-4199
person.identifier.ridI-1818-2014
person.identifier.scopus-author-id55480939900
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationf3514ccd-8865-48a8-9526-34d68881945d
relation.isAuthorOfPublication.latestForDiscoveryf3514ccd-8865-48a8-9526-34d68881945d

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