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Design and marketing: Intersections and challenges

dc.contributor.authorHenseler, Jörg
dc.contributor.authorGuerreiro, Manuela
dc.date.accessioned2021-01-05T10:36:08Z
dc.date.available2021-01-05T10:36:08Z
dc.date.issued2020
dc.description.abstractThis editorial article reports on interdisciplinary research being conducted at the interface between the scientific disciplines of marketing and design. It reviews the 11 academic papers from the special issue situated at this intersection, thereby showing the richness of research happening in this liminal area. At the same time, the paper observes how the disciplines' different scopes as well as their different modi operandi inhibit the collaboration between marketing and design research. Whereas marketing largely follows the paradigm of empirical realism asking how the current world works, design largely follows the pragmatist paradigm asking how a future world can be shaped. Finally, this paper contains a number of suggestions on how to foster cooperation between the two disciplines.pt_PT
dc.description.sponsorshipFCT:UIDB/04020/2020pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1111/caim.12412pt_PT
dc.identifier.issn0963-1690
dc.identifier.urihttp://hdl.handle.net/10400.1/14935
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherWileypt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDesignpt_PT
dc.subjectPragmatismpt_PT
dc.subjectInterdisciplinary researchpt_PT
dc.subjectMarketingpt_PT
dc.subjectEmpirical realismpt_PT
dc.subjectResearch projectspt_PT
dc.titleDesign and marketing: Intersections and challengespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage10pt_PT
oaire.citation.issueS1pt_PT
oaire.citation.startPage3pt_PT
oaire.citation.titleCreativity and Innovation Managementpt_PT
oaire.citation.volume29pt_PT
person.familyNameMartins Guerreiro
person.givenNameMaria Manuela
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0002-6398-9712
person.identifier.scopus-author-id38361439300
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery170ced6a-52fd-43de-8d15-69b01a11edfe

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