A carregar...
Publicação
Design and marketing: Intersections and challenges
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 248.4 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This editorial article reports on interdisciplinary research being conducted at the
interface between the scientific disciplines of marketing and design. It reviews the
11 academic papers from the special issue situated at this intersection, thereby
showing the richness of research happening in this liminal area. At the same time, the
paper observes how the disciplines' different scopes as well as their different modi
operandi inhibit the collaboration between marketing and design research. Whereas
marketing largely follows the paradigm of empirical realism asking how the current
world works, design largely follows the pragmatist paradigm asking how a future
world can be shaped. Finally, this paper contains a number of suggestions on how to
foster cooperation between the two disciplines.
Descrição
Palavras-chave
Design Pragmatism Interdisciplinary research Marketing Empirical realism Research projects
Contexto Educativo
Citação
Editora
Wiley