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Book of cases on public and non-profit marketing: trends and responsible approaches in tourism

2023Book Open access
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dc.contributor.editorAgapito, Dora
dc.contributor.editorGuerreiro, Manuela
dc.contributor.editorPinto, Patrícia
dc.contributor.editorPaço, Arminda
dc.contributor.editorBender, Ana
dc.contributor.editorAlmeida, Helena
dc.contributor.editorCesário, Marisa
dc.date.accessioned2023-02-27T21:32:00Z
dc.date.available2023-02-27T21:32:00Z
dc.date.issued2023
dc.description.abstractDebates around the negative impacts on natural and social environments are increasingly gaining relevance in marketing strategies in different sectors, requiring the development of responsible approaches. Under the theme “Trends and Responsible Approaches in Tourism”, the International Association of Public and Non-Profit Marketing (AIMPN / IAPNM), together with the Faculty of Economics and the Research Centre in Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Portugal, organized the XIV International Congress on Teaching Cases Related to Public and Non-profit Marketing. The Congress took place on December 16, 2022, at the Faculty of Economics, University of Algarve, Portugal, virtually. The objective of this annual Congress is to disseminate case studies referring to activities of non- profit organizations, public institutions or companies. This book presents 53 cases peer-reviewed by a scientific committee and selected from the presentations performed by over 100 participants from diverse nationalities during this event. The Congress aims to disseminate best practices referring to activities of non-profit organizations, public institutions and companies and is addressed to students, teachers and professionals. Based on topics around non-profit, social and public marketing, examples of good practices carried out by third-sector organizations, companies and public organizations emerge. This approach, which is aligned with the United Nations’ Sustainable Development Goals, offers discussions supporting future marketing strategies that can contribute to a better society. The cases have been organized into seven main areas: 1) senior cases, 2) green marketing, 3) well-being, marketing and tourism, 4) public and non-profit marketing, 5) responsible consumer behaviour trends and tourism management, 6) social responsibility and sustainability, and 7) social marketing.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doihttps://doi.org/10.34623/e231-wv93pt_PT
dc.identifier.isbn978-989-9127-30-2
dc.identifier.urihttp://hdl.handle.net/10400.1/19150
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversidade do Algarve, CinTurs - Research Centre for Tourism, Sustainability and Well-Beingpt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectTourismpt_PT
dc.subjectTrendspt_PT
dc.subjectBook of casespt_PT
dc.subjectNon-profit marketingpt_PT
dc.titleBook of cases on public and non-profit marketing: trends and responsible approaches in tourismpt_PT
dc.typebook
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.conferencePlaceFaro, Portugalpt_PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typebookpt_PT
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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