Book of cases on public and non-profit marketing: trends and responsible approaches in tourism

http://hdl.handle.net/10400.1/19150

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Abstract(s)

Debates around the negative impacts on natural and social environments are increasingly gaining relevance in marketing strategies in different sectors, requiring the development of responsible approaches. Under the theme “Trends and Responsible Approaches in Tourism”, the International Association of Public and Non-Profit Marketing (AIMPN / IAPNM), together with the Faculty of Economics and the Research Centre in Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Portugal, organized the XIV International Congress on Teaching Cases Related to Public and Non-profit Marketing. The Congress took place on December 16, 2022, at the Faculty of Economics, University of Algarve, Portugal, virtually. The objective of this annual Congress is to disseminate case studies referring to activities of non- profit organizations, public institutions or companies. This book presents 53 cases peer-reviewed by a scientific committee and selected from the presentations performed by over 100 participants from diverse nationalities during this event. The Congress aims to disseminate best practices referring to activities of non-profit organizations, public institutions and companies and is addressed to students, teachers and professionals. Based on topics around non-profit, social and public marketing, examples of good practices carried out by third-sector organizations, companies and public organizations emerge. This approach, which is aligned with the United Nations’ Sustainable Development Goals, offers discussions supporting future marketing strategies that can contribute to a better society. The cases have been organized into seven main areas: 1) senior cases, 2) green marketing, 3) well-being, marketing and tourism, 4) public and non-profit marketing, 5) responsible consumer behaviour trends and tourism management, 6) social responsibility and sustainability, and 7) social marketing.