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Publication
A internet das coisas (IdC) e a Geração Z: encontros e desencontros na hotelaria
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.18 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A Internet das Coisas (IoT) é uma tecnologia em constante evolução que tem vindo
a inovar várias áreas da vida moderna, como por exemplo: a agricultura, a saúde, os
transportes e até as casas e cidades inteligentes. A tecnologia oferece a capacidade de
recolher e analisar dados em tempo real, facilitando uma tomada de decisão eficaz e
melhorando a eficiência de certos processos operacionais. Esta investigação centra-se na
aplicabilidade da IoT na indústria hoteleira de 4 e 5 estrelas, reconhecendo que a tecnologia
pode desempenhar um papel relevante na competitividade dos hotéis, devido ao seu
potencial para proporcionar serviços melhorados e personalizados aos hóspedes, incluindo
a Geração Z, que representa os futuros clientes do setor. A adoção da IoT na hotelaria pode
assim melhorar a experiência do hóspede, através da otimização das operações e tornar o
sector mais inteligente e eficiente. Para compreender o papel atual e futuro da tecnologia
IoT na indústria hoteleira de 4 e 5 estrelas, foi realizada uma abrangente comparação entre
as expetativas da Geração Z e as perspetivas dos diretores de hotéis. Os resultados desta
investigação revelaram uma série de assimetrias e convergências entre dois grupos distintos
de inquiridos, os membros da Geração Z e os diretores hoteleiros. No que diz respeito à
familiaridade com a IoT e as tecnologias por ela potenciadas, nomeadamente o check-in/out
automatizado, assistente digital e mensagens personalizadas em tempo real.
The Internet of Things (IoT) is a constantly evolving technology that has been innovating various areas of modern life, such as agriculture, health, transport, smart homes, and cities. The technology offers the ability to collect and analyze data in real-time, facilitating effective decision-making and improving the efficiency of specific operational processes. This research focuses on the applicability of IoT in the 4- and 5-star hotel industry, recognizing that the technology can play a relevant role in the competitiveness of hotels due to its potential to provide improved and personalized services to guests, including Generation Z, which represents the future customers of the sector. The adoption of IoT in hospitality can thus enhance the guest experience by optimizing operations and making the industry more innovative and more efficient. To understand the current and future role of IoT technology in the 4- and 5-star hotel industry, a comprehensive comparison was made between the expectations of Generation Z and the perspectives of hotel managers. This research revealed a series of asymmetries and convergences between two distinct respondent groups: Generation Z members and hotel managers. Concerning their familiarity with the Internet of Things (IoT) and expectations towards the technologies, it enables real-time automated check-in/out, digital assistants, and personalized messaging.
The Internet of Things (IoT) is a constantly evolving technology that has been innovating various areas of modern life, such as agriculture, health, transport, smart homes, and cities. The technology offers the ability to collect and analyze data in real-time, facilitating effective decision-making and improving the efficiency of specific operational processes. This research focuses on the applicability of IoT in the 4- and 5-star hotel industry, recognizing that the technology can play a relevant role in the competitiveness of hotels due to its potential to provide improved and personalized services to guests, including Generation Z, which represents the future customers of the sector. The adoption of IoT in hospitality can thus enhance the guest experience by optimizing operations and making the industry more innovative and more efficient. To understand the current and future role of IoT technology in the 4- and 5-star hotel industry, a comprehensive comparison was made between the expectations of Generation Z and the perspectives of hotel managers. This research revealed a series of asymmetries and convergences between two distinct respondent groups: Generation Z members and hotel managers. Concerning their familiarity with the Internet of Things (IoT) and expectations towards the technologies, it enables real-time automated check-in/out, digital assistants, and personalized messaging.
Description
Keywords
Iot (internet das coisas) Hotelaria 4 e 5 estrelas Geração z