The attractiveness of Portugal as a tourist destination: the perspective of Czech tour operators

Tomigova, Katerina; Mendes, Júlio; Pereira, Luis

http://hdl.handle.net/10400.1/9624

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Authors

Tomigova, Katerina

Mendes, Júlio

Pereira, Luis

Abstract(s)

In this study we investigate the attractiveness of Portugal as a tourist destination from the perspective of Czech tour operators. Tour operators were selected as the target population because they represent an important source of information about a destination and can significantly influence the decision of potential tourists about a holiday destination. One of the important findings of this research is that weak promotion and financial demands are perceived as the main reasons why many Czech tourists do not choose Portugal as their vacation destination. An obvious obstacle in the development of Portugal as a Czech tourism destination is the lack of information about its advantages as a tourist destination. The results also show that Portugal is not considered a key destination for Czech tourists. However, in terms of its attractiveness as a tourist destination Portugal has much potential, which should be utilized in the future.