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Publication
Plano de negócios para a ampliação de uma unidade hoteleira
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Advisor(s)
Abstract(s)
O presente projeto de Mestrado apresenta um plano de negócios para a ampliação da
capacidade hoteleira da unidade de alojamento “Uma Casa à Beira Sol”, de modo a
permitir à empresa uma tomada de decisão de investimento coerente e devidamente
fundamentada. Para tal, efetuou-se o enquadramento da temática no que respeita à
caracterização do setor hoteleiro em Portugal, bem como uma reflexão teórica sobre a
análise de investimentos, no que respeita a sua conceptualização, tipologia, princípios
base, metodologia e indicadores financeiros.
Inerente ao plano de negócios, é efetuada uma caracterização da empresa promotora do
projeto de investimento, que revela uma empresa hoteleira sediada no Algarve, em fase
de maturidade, com perspetivas de crescimento ao nível da sua dimensão e produtividade.
O plano de investimento, estruturado a partir das análises aos ambientes internos e
externos, contempla os pressupostos económicos e financeiros inerentes ao projeto, uma
projeção dos investimentos, financiamento, rendimentos e gastos, agrupada em
demonstrações financeiras, e a apresentação e análise de indicadores de viabilidade
económica e financeira.
A análise realizada sugere a viabilidade económica e financeira do projeto de ampliação
da empresa “Uma Casa à Beira Sol”.
The present Master project presents a business plan for expanding the hotel capacity of the accommodation unit “Uma Casa à Beira Sol”, to allow the company to make a coherent and duly justified investment decision. To this end, the topic was framed in term of the characterization of the hotel sector in Portugal, as well as a theoretical reflection on the analysis of investments, in terms of conceptualization, typology, basic principles, methodology and financial indicators. Inherent in the business plan, a characterization of the company promoting the investment project is carried out, which reveals a hotel company based in the Algarve, in the maturity phase, with prospects for growth in terms of its size and productivity. The investment plan, structured from the analysis of internal and external environments, includes the economic and financial assumptions inherent to the project, a projection of investments, financing, income and expenses, grouped in financial statements, and the presentation and analysis of economic and financial indicators of viability. The analysis suggests the economic and financial viability of the expansion project of the company “Uma Casa à Beira Sol”.
The present Master project presents a business plan for expanding the hotel capacity of the accommodation unit “Uma Casa à Beira Sol”, to allow the company to make a coherent and duly justified investment decision. To this end, the topic was framed in term of the characterization of the hotel sector in Portugal, as well as a theoretical reflection on the analysis of investments, in terms of conceptualization, typology, basic principles, methodology and financial indicators. Inherent in the business plan, a characterization of the company promoting the investment project is carried out, which reveals a hotel company based in the Algarve, in the maturity phase, with prospects for growth in terms of its size and productivity. The investment plan, structured from the analysis of internal and external environments, includes the economic and financial assumptions inherent to the project, a projection of investments, financing, income and expenses, grouped in financial statements, and the presentation and analysis of economic and financial indicators of viability. The analysis suggests the economic and financial viability of the expansion project of the company “Uma Casa à Beira Sol”.
Description
Keywords
Plano de negócios Análise de investimentos Avaliação de projetos Empresa hoteleira