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Posthumous events: how audiences experience post-mortem digital concerts

dc.contributor.authorFernandes, Adalberto
dc.date.accessioned2025-01-10T14:20:14Z
dc.date.available2025-01-10T14:20:14Z
dc.date.issued2024-12-13
dc.description.abstractPurpose Investigate the effects on audiences of musical events based on the digital simulation of artists who have already passed away, utilizing comments on YouTube recordings of these events. Design/methodology/approachComparative analysis of the two most viewed videos of events featuring the singers Michael Jackson and 2Pac, with a combined total of 150,000,000 views and 100,000 comments, employing a quantitative and qualitative linguistic analysis of the most frequent words in the comments. FindingsThe Michael Jackson event elicits ambiguous reactions from audiences who appreciate the opportunity to see an artist who has already passed away but simultaneously express unease due to the fact that the artist is deceased. The comparison with the 2Pac event, which is received more positively, suggests that the technological quality of the simulation is a determining factor in making the experience of the event positive or negative. This implies that technology serves to make the event more lifelike. Originality/valueThis is the first systematic study of audiences of digital post-mortem musical events based on YouTube comments. It claims that the simulation of the artist is not merely a reproduction of the artist as they were alive, but a different type of event that can evoke equally strong emotions because it challenges the barrier of death.eng
dc.identifier.doi10.1108/jtf-08-2024-0179
dc.identifier.eissn2055-592X
dc.identifier.issn2055-5911
dc.identifier.urihttp://hdl.handle.net/10400.1/26607
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEmerald
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofJournal of Tourism Futures
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectPosthumous events
dc.subjectPost-mortem digital concerts
dc.subjectMixed-methods
dc.subjectMusic events
dc.subjectVirtual reality
dc.subjectArtificial intelligence
dc.subjectPlatforms
dc.subjectOnline communities
dc.subjectDiscourse analysis
dc.subjectSimulation
dc.subjectMemory
dc.titlePosthumous events: how audiences experience post-mortem digital concertseng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage14
oaire.citation.startPage1
oaire.citation.titleJournal Of Tourism Futures
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameFernandes
person.givenNameAdalberto
person.identifier.orcid0000-0002-9713-2186
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication7141b520-2cd2-4b0f-960d-623b68aea669
relation.isAuthorOfPublication.latestForDiscovery7141b520-2cd2-4b0f-960d-623b68aea669
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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