Loading...
Publication
Novas propostas de interpretação e animação do Património Cultural: CAption - Cultura, Arte e Património
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.19 MB | Adobe PDF |
Authors
Abstract(s)
O presente documento apresenta um Plano de Negócios destinado à criação de uma estrutura empresarial multidisciplinar – a CAPtion – dedicada ao desenvolvimento de conteúdos diversos, aplicados ao Património Cultural. A CAPtion procura contribuir para a salvaguarda e valorização do setor, utilizando suportes digitais para a construção de Experiências e Visitas Virtuais, online e no local, tendo como principal público-alvo o setor turístico.
O principal objetivo do projeto é estruturar uma empresa economicamente viável, que promova experiências mais enriquecedoras para os visitantes culturais, e, através das novas tecnologias, valorizar o setor, promover a salvaguarda dos bens, e providenciar ferramentas de apoio ao posicionamento e comercialização de espaços, e de bens culturais. Esta trata-se de uma empresa que interage com os mercados empresarial e comercial, dispondo de um vasto mercado potencial a nível regional e nacional, pelo que é aqui apresentada uma proposta da oferta desta empresa.
O documento conclui-se com a aplicação deste plano de negócios ao estudo de caso desenvolvido pela CAPtion para o Convento de Nossa Senhora da Assunção em Faro, onde atualmente funciona o Museu Municipal de Faro, que consiste na Pré-Produção de uma “Reconstituição do Espaço Conventual”, focada na vivência das comunidades enclausuradas, incluindo informação sobre orçamentos, processo de produção, plano de liquidação e benefícios previstos.
This document presents a Business Plan aimed at creating a multidisciplinary business structure – CAPtion – dedicated to the development of various contents, applied to Cultural Heritage. CAPtion seeks to contribute to the safeguarding and valorization of the sector, using digital supports for the construction of Experiences and Virtual Visits, online and on site, having as main target audience the tourism sector. The main goal of the project is to structure an economically viable company that promotes more enriching experiences for cultural visitors, and, through modern technologies, to value the sector, promote the safeguarding of goods, and provide tools to support the positioning and commercialization of spaces, and cultural goods. This is a company that interacts with the business and commercial markets, with a vast potential market at regional and national level, so a proposal for the offer of this company is presented here. The document concludes with the application of this business plan to the case study developed by CAPtion for the Convent of Our Lady of the Assumption in Faro, where currently works the Municipal Museum of Faro, which consists of the Pre-Production of a "Reconstitution of the Conventual Space", focused on the experience of cloistered communities, including information on budgets, production process, settlement plan and anticipated benefits.
This document presents a Business Plan aimed at creating a multidisciplinary business structure – CAPtion – dedicated to the development of various contents, applied to Cultural Heritage. CAPtion seeks to contribute to the safeguarding and valorization of the sector, using digital supports for the construction of Experiences and Virtual Visits, online and on site, having as main target audience the tourism sector. The main goal of the project is to structure an economically viable company that promotes more enriching experiences for cultural visitors, and, through modern technologies, to value the sector, promote the safeguarding of goods, and provide tools to support the positioning and commercialization of spaces, and cultural goods. This is a company that interacts with the business and commercial markets, with a vast potential market at regional and national level, so a proposal for the offer of this company is presented here. The document concludes with the application of this business plan to the case study developed by CAPtion for the Convent of Our Lady of the Assumption in Faro, where currently works the Municipal Museum of Faro, which consists of the Pre-Production of a "Reconstitution of the Conventual Space", focused on the experience of cloistered communities, including information on budgets, production process, settlement plan and anticipated benefits.
Description
Keywords
Património Cultura Turismo Tecnologia Experiência Estudo de caso