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Publication
O comércio electrónico: realidade algarvia
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Authors
Advisor(s)
Abstract(s)
Esta dissertação de Mestrado debruça-se sobre o Comércio Electrónico e a
possibilidade de realização de negócios, aproveitando todas as capacidades que a
Internet proporciona.
O principal objectivo é dar uma definição clara de Comércio Electrónico e suas
variantes. Analisa a perspectiva histórica da evolução da Internet e do Comércio
Electrónico, bem como a influência, a interacção e a integração destas tecnologias
com as empresas e com a sociedade em geral. Realça os impactos positivos e
negativos e a forma como as empresas as devem aproveitar para delas retirar
vantagens competitivas. Deriva posteriormente para uma análise à actual situação
quanto a incentivos e apoios Governamentais, bem como às infra-estruturas
tecnológicas públicas e privadas em Portugal e concretamente no Algarve.
A investigação empírica pretende determinar o nível de utilização da Internet e do
Comércio Electrónico pelas empresas algarvias, os aspectos qualitativos da presença
na Web, a finalidade da presença, o posicionamento perante o mercado e as
principais dificuldades técnicas, tecnológicas ou de investimento que enfrentam.
Para o conseguir, recorre ao método de inquérito por sondagem, que visa a obtenção
do conhecimento aproximado ou estimado das características da população,
recorrendo a um inquérito por amostragem a um subgrupo da mesma.
Os resultados sugerem um atraso na adesão à Internet e ao Comércio Electrónico.
As razões que estão na base destes resultados parecem pertencer a quatro categorias
transversalmente relacionadas: a não responsabilidade do estado; a falta de
conhecimento e informação; a complexidade das tecnologias e aos baixos níveis de
envolvimento e compromisso por parte das empresas de informática e de
desenvolvimento aplicacional da região.
As conclusões apuradas levam à apresentação de um modelo teórico
representativo das causas do atraso nesta matéria.
This Master Theses discasses the e-commerce and the possibility of making business, taking advantage ofall lhe Internet capacilies. The main objective of this study is to give a clear definition of e-commerce and its vanants- H analyses the historical perspective on the evolulion of the Internet and e-commerce, as well as the influence these technologies have had on organizations and the society in general and their interaction and integration. It highlights the positives and negatives impacts and the manner in which the organizations should make use of them to obtain competitive advantages. It follows on to analyse the current situation in regard to Govemmental incentives and funding as well as the pubhc and pnvate technological infrastructures in Portugal and, specifícally, in the Algarve. The empirical investigation hopes to establish the leveis of Internet and ecommerce utilization by Algarve companies, the qualitative aspecls in a Web presence, the purpose of this presence and its market positioning, and the main tcchnical, technological or investment difficulties they encounter. To obtain this information the survey enquiry method was used, aiming for an approximate or estimated knowledge of the characteristics of the population, by applying a sample enquiry to a subgroup of this samc population. The results suggest a hindrance in adhering to the Internet and the Electronic Commerce. The reasons underlying this results seem to belong to four categories which are transversally related: the state's non-responsibility; the lack of knowledge and information; the complexity of the technologies and the low leveis of involvement and commitment on the part of the regioiTs Computer Science Companies. The conclusion reached lead to a theoretical model which is representative of causes of the hindering in this matter.
This Master Theses discasses the e-commerce and the possibility of making business, taking advantage ofall lhe Internet capacilies. The main objective of this study is to give a clear definition of e-commerce and its vanants- H analyses the historical perspective on the evolulion of the Internet and e-commerce, as well as the influence these technologies have had on organizations and the society in general and their interaction and integration. It highlights the positives and negatives impacts and the manner in which the organizations should make use of them to obtain competitive advantages. It follows on to analyse the current situation in regard to Govemmental incentives and funding as well as the pubhc and pnvate technological infrastructures in Portugal and, specifícally, in the Algarve. The empirical investigation hopes to establish the leveis of Internet and ecommerce utilization by Algarve companies, the qualitative aspecls in a Web presence, the purpose of this presence and its market positioning, and the main tcchnical, technological or investment difficulties they encounter. To obtain this information the survey enquiry method was used, aiming for an approximate or estimated knowledge of the characteristics of the population, by applying a sample enquiry to a subgroup of this samc population. The results suggest a hindrance in adhering to the Internet and the Electronic Commerce. The reasons underlying this results seem to belong to four categories which are transversally related: the state's non-responsibility; the lack of knowledge and information; the complexity of the technologies and the low leveis of involvement and commitment on the part of the regioiTs Computer Science Companies. The conclusion reached lead to a theoretical model which is representative of causes of the hindering in this matter.
Description
Dissertação de mest. em Gestão Empresarial, Faculdade de Economia, Univ. do Algarve, 2001
Keywords
Comércio Electrónico Buzines to Buzines Buzines to Consumar Internet Integração Mercados Electrónicos Verticais e Horizontais