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Relatos de um estágio na Solution Ozone
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.28 MB | Adobe PDF |
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Abstract(s)
Com o propósito de concluir o mestrado em Marketing Management da Faculdade de Economia, da Universidade do Algarve, foi realizado, por escolha da estagiária, um estágio curricular, numa start up que vende essencialmente a empresas e pratica um Marketing Business to Business.
Objetivando descrever as funções e tarefas desempenhadas ao longo das 720 horas de estágio, este relatório é enquadrado através da revisão de literatura no âmbito da temática do Marketing Business to Business associado à problemática do lançamento de novos produtos no mercado. De referir que a revisão de literatura focada na problemática do B2B se revelou um marco essencial do trabalho, desenvolvido em simultâneo, na medida em que permitiu adquirir e aprofundar conhecimentos nesta área específica.
O atual documento é constituído por três capítulos principais: síntese da revisão de literatura (enquadramento teórico das temáticas principais do estágio), apresentação das metodologias mais relevantes e implementadas ao longo do estágio curricular e, finalmente, a apresentação do estágio através da descrição das principais atividades desenvolvidas durante o período em análise. Tais atividades incluem sobretudo, o acompanhamento de todo o processo do lançamento do produto Swimming Pools, desde a sua conceção, desenho da embalagem, design, passando pelas estratégias de vendas e comunicação, em mercados B2B.
É de concluir que o estágio curricular é, de facto, uma componente essencial para adquirir experiência em contexto profissional, na medida em que o desenvolvimento das diversas atividades permitiram a aquisição de novos conhecimentos assim como o desenvolvimento de competências técnicas, criativas e comunicacionais.
In order to complete the Master in Marketing Management at the Faculty of Economics, University of Algarve, it was, by choice of the intern, to do the curricular internship, in start-up company that sells essentially your products to companies and practices the Business to Business Marketing. With the main objective of describing the functions and tasks performed throughout the 720 hours of internship, this report is framed through the literature review under the Marketing Business to Business topic, associating the issue of launching new products in the market. It should be noted that the literature review focused on B2B issues proved to be an essential topic of work, developed simultaneously. It allowed to obtain and deepen knowledge in this specific area. The present document consists of three main chapters: synthesis of the literature review (theoretical framework of the main themes of the internship), presentation of the most relevant methodologies implemented throughout the curricular internship and, finally, the presentation of the internship through the description of the main activities carried out during the period under review. These activities were mainly to follow the all process of launching the Swimming Pools product, from its conception, packaging, design, sales and communication strategies in B2B markets. Therefore, the curricular internship is, in fact, an essential component to obtain experience in professional context. The developments of the various activities provided new knowledge as well as the development of technical, creative and communication skills.
In order to complete the Master in Marketing Management at the Faculty of Economics, University of Algarve, it was, by choice of the intern, to do the curricular internship, in start-up company that sells essentially your products to companies and practices the Business to Business Marketing. With the main objective of describing the functions and tasks performed throughout the 720 hours of internship, this report is framed through the literature review under the Marketing Business to Business topic, associating the issue of launching new products in the market. It should be noted that the literature review focused on B2B issues proved to be an essential topic of work, developed simultaneously. It allowed to obtain and deepen knowledge in this specific area. The present document consists of three main chapters: synthesis of the literature review (theoretical framework of the main themes of the internship), presentation of the most relevant methodologies implemented throughout the curricular internship and, finally, the presentation of the internship through the description of the main activities carried out during the period under review. These activities were mainly to follow the all process of launching the Swimming Pools product, from its conception, packaging, design, sales and communication strategies in B2B markets. Therefore, the curricular internship is, in fact, an essential component to obtain experience in professional context. The developments of the various activities provided new knowledge as well as the development of technical, creative and communication skills.
Description
Keywords
Marketing Industrial B2B Lançamento de novos produtos Comunicação B2B.