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Big data hedonic pricing: Econometric insights into room rates' determinants by hotel category

dc.contributor.authorSanchez-Lozano, Gloria
dc.contributor.authorPereira, Luis
dc.contributor.authorChavez-Miranda, Esther
dc.date.accessioned2021-09-08T10:57:50Z
dc.date.available2021-09-08T10:57:50Z
dc.date.issued2021-08
dc.description.abstractThis research uses a big dataset of online prices published on Booking.com by three-, four- and five-star hotels located in Madrid (Spain). Data is broadened by other sources, resulting in a rich set of context-, hotel- and offerbased variables. This research aims to determine the impact of these variables on the online room prices set by one representative sample, featuring the total pricing behaviour as well as per hotel categories. The variables considered, their extent and the insight per category represent a novelty and complement the literature on demand forecasting and hedonic pricing, enabling the improvement of optimisation techniques. The models, based on regression analysis with random effects, reveal a significant impact of the variables on room prices and a clearly distinct behaviour for five-star hotels. This research contributes to the scientific community and practitioners by showing the pricing dynamics behaviour of an important urban destination by star rating.
dc.description.sponsorshipVice-Rectorate for Research of the University of Seville
dc.description.sponsorshipUniversity of Sevilla
dc.identifier.doi10.1016/j.tourman.2021.104308
dc.identifier.issn0261-5177
dc.identifier.urihttp://hdl.handle.net/10400.1/16951
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectHotel revenue management
dc.subjectHedonic pricing
dc.subjectOnline pricing
dc.subjectPrice determinants
dc.subjectPricing behaviour
dc.subjectBig data
dc.subject.otherEnvironmental Sciences & Ecology; Social Sciences - Other Topics; Business & Economics
dc.titleBig data hedonic pricing: Econometric insights into room rates' determinants by hotel category
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.startPage104308
oaire.citation.titleTourism Management
oaire.citation.volume85
oaire.fundingStream6817 - DCRRNI ID
person.familyNameNobre Pereira
person.givenNameLuis
person.identifier.ciencia-id6114-E329-972E
person.identifier.orcid0000-0003-0917-7163
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a CiĂȘncia e a Tecnologia
rcaap.rightsrestrictedAccess
rcaap.typearticle
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relation.isAuthorOfPublication.latestForDiscovery090a6604-b604-414b-a8d2-c4dc731b7b51
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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