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Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry

2020Journal article Open access
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dc.contributor.authorReyes-Menendez, Ana
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorMatos, Nelson
dc.contributor.authorAdap, Charlene
dc.date.accessioned2020-12-11T18:08:00Z
dc.date.available2020-12-11T18:08:00Z
dc.date.issued2020
dc.description.abstractElectronic word of mouth (eWOM) has been widely used by most consumers on di erent digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of di erent filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.pt_PT
dc.description.sponsorshipFCT: UIDB/04020/2020/ UIDB/04470/2020pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/su12218972pt_PT
dc.identifier.eissn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.1/14902
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjecteWOMpt_PT
dc.subjectTourismpt_PT
dc.subjectOnline consumer behaviorpt_PT
dc.subjectManagementpt_PT
dc.subjectOnline reviewspt_PT
dc.titleUnderstanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industrypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue21pt_PT
oaire.citation.startPage8972pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume12pt_PT
person.familyNameCorreia
person.familyNamede Matos
person.givenNameMarisol B.
person.givenNameNelson Manuel da Silva
person.identifier.ciencia-idFE15-819A-4535
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.orcid0000-0002-1788-6114
person.identifier.orcid0000-0002-6263-5007
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id55333058000
person.identifier.scopus-author-id57195062461
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isAuthorOfPublicatione8fd6121-7383-47ef-b228-a5c871939d14
relation.isAuthorOfPublication.latestForDiscoverye8fd6121-7383-47ef-b228-a5c871939d14

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