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An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT

dc.contributor.authorPalos-Sanchez, Pedro R.
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorRamon Saura, Jose
dc.date.accessioned2020-07-24T10:53:11Z
dc.date.available2020-07-24T10:53:11Z
dc.date.issued2019
dc.description.abstractThe purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the users' Behavioural intention of use for mobile applications. Confidence in the internet operator was used as an external variable for the UTAUT2 model. A surveying methodology was used for the investigation, with a sample of 402 users, which were then analysed using the partial least squares structural equation modelling (PLS-SEM) model. The constructs of UTAUT2, with the exception of price value and facilitating conditions, were all significantly related to the behavioural intention to use mobile applications. Habits and social influence are found to be the factors that most affect behavioural intention. The results obtained allow a better understanding of the users' needs when considering their intention to download and use apps.
dc.identifier.issn1470-949X
dc.identifier.issn1741-5217
dc.identifier.urihttp://hdl.handle.net/10400.1/14461
dc.language.isoeng
dc.peerreviewedyes
dc.publisherInderscience Enterprises Ltd
dc.subjectTechnology Acceptance Model
dc.subjectInformation-Technology
dc.subjectUser Acceptance
dc.subjectUnified Theory
dc.subjectBehavioral Intention
dc.subjectPrivacy Concerns
dc.subjectPls-Sem
dc.subjectUsage
dc.subjectGender
dc.subjectTrust
dc.titleAn empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage603
oaire.citation.issue5
oaire.citation.startPage579
oaire.citation.titleInternational Journal of Mobile Communications
oaire.citation.volume17
rcaap.rightsrestrictedAccess
rcaap.typearticle

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