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How does social media influence the behaviour of hotel consumers?

dc.contributor.authorPontes, Alexandra
dc.contributor.authorRamos, Celia
dc.date.accessioned2023-07-28T08:36:42Z
dc.date.available2023-07-28T08:36:42Z
dc.date.issued2023
dc.description.abstractPeople have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing its effects on consumer behaviour: accommoda- tion booking in the digital environment. Data were collected from Portuguese tourists spending holidays between 2018 and 2020 using a questionnaire shared on social networks. A structural equation model was employed to test the relationships among variables. The results show that advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations. The more positive the comments on the online review sites, the more influence they have on consumer behaviour.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.34623/784k-qg19pt_PT
dc.identifier.issn2795-5044
dc.identifier.urihttp://hdl.handle.net/10400.1/19886
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversidade do Algarve, CINTURSpt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSocial mediapt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectAccommodation reservationpt_PT
dc.subjectHospitalitypt_PT
dc.subjectOnline reputationpt_PT
dc.subjectReview websitespt_PT
dc.titleHow does social media influence the behaviour of hotel consumers?pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage135pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage116pt_PT
oaire.citation.titleJournal of Tourism, Sustainability and Well-beingpt_PT
oaire.citation.volume11pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRamos
person.givenNameCelia
person.identifier.ciencia-idB917-D015-C2EF
person.identifier.orcid0000-0002-3413-4897
person.identifier.ridC-5119-2012
person.identifier.scopus-author-id35073165500
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isAuthorOfPublication.latestForDiscovery08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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