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The future of the tourism profession

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The tourism profession is recognised as a rewarding and self-fulfilling career that enacts our personal, social and human skills. Nevertheless, the new dynamics of society create challenges difficult to overcome in the tourism sector (Baum & Hai, 2020; Singh et al., 2025) that deserve further research. For example, the narrative of a low-reputation career, often accompanied by claims of low wages and the precarity of working conditions, undermines the appeal of a profession that is far from monotonous. Further, the new global and technological reality (Kyprianou & Zopiatis, 2006), along with unexpected hazards such as COVID-19 (Foo et al., 2021; Park et al., 2022) and geopolitical change (Cooper & Hall, 2024), hinders attraction and retention. Also contributing to the turnover is the persistent conflict between family and work (Aksatan et al., 2020; Haldorai et al., 2019). These topics do not drain all the challenges that the future of tourism and hospitality professions face. For example, also critical is the very announced digital transformation (Kırlar-Can et al., 2024; Sigala, 2020), which consolidates remote work (Kozak et al., 2024), and poses a new threat to talent dynamics (Matthews & Greenspan, 2020). Those clues are discussed in this special issue, along with very relevant research studies.

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Taylor and Francis Group

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