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Publication
The effect of countries’ health and environmental conditions on restaurant reputation
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.04 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Corporate reputation enhancement in the restaurant industry has recently been increasingly
driven by the central importance of consumer review websites and customers’ greater awareness
of sustainable practices regarding health and the environment. In this context, the research
question of the present study was if there is a relationship between health and environmental
conditions, and restaurants’ corporate reputation on a country level. Trying to answer this question,
the present study sought to analyze the e ects of countries’ health and environmental conditions on
their restaurants’ corporate reputation, thereby contributing to the existing knowledge about how
sustainable environments influence the industry’s competitiveness. The research design included
di erent methodological approaches, and was divided into three main phases: restaurant corporation
identification, reputation database design, and results. To this end, reputation data from a consumer
review website were gathered for a sample of restaurant corporations and establishments connected
to the European countries on the Healthiest Country Index.The methods were based on regression
analysis. The results indicate that restaurant reputation improves in healthy, sustainable environments,
specifically in countries ranked as the healthiest. These findings provide a better understanding of
how aspects related to health and environmental sustainability influence corporate reputation.
Description
Keywords
Health Europe Environmental sustainability Corporate reputation Restaurant industry
