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Consumer behavior in the digital age

2020Journal article Open access
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dc.contributor.authorSaura, Jose Ramon
dc.contributor.authorReyes-Menendez, Ana
dc.contributor.authorMatos, Nelson
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorPalos-Sanchez, Pedro
dc.date.accessioned2021-06-24T11:36:05Z
dc.date.available2021-06-24T11:36:05Z
dc.date.issued2020
dc.description.abstractIn recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JOSD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.
dc.description.sponsorshipFCT- Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UIDB/04020/2020]
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.issn2183-1912
dc.identifier.urihttp://hdl.handle.net/10400.1/16624
dc.language.isoeng
dc.peerreviewedyes
dc.publisherCIEO, Centro de Investigação sobre o Espaço e as Organizações
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectConsumer behavior
dc.subjectDigital age
dc.subjectDigital strategies
dc.subjectDigital business
dc.titleConsumer behavior in the digital age
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage196
oaire.citation.issue3
oaire.citation.startPage190
oaire.citation.titleJournal of Spatial and Organizational Dynamics
oaire.citation.volume8
oaire.fundingStream6817 - DCRRNI ID
person.familyNamede Matos
person.familyNameCorreia
person.givenNameNelson Manuel da Silva
person.givenNameMarisol B.
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.ciencia-idFE15-819A-4535
person.identifier.orcid0000-0002-6263-5007
person.identifier.orcid0000-0002-1788-6114
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id57195062461
person.identifier.scopus-author-id55333058000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
rcaap.typearticle
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