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The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement

2024-07-09Journal article Open access
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dc.contributor.authorMartins Guerreiro, Maria Manuela
dc.contributor.authorRamos, Celia
dc.contributor.authorde Matos, Nelson Manuel da Silva
dc.contributor.authorGolestaneh, Seyed Homayoun
dc.contributor.authorSequeira, Bernardete
dc.contributor.authorNobre Pereira, Luis
dc.contributor.authorMIGUEL AGAPITO, DORA LÚCIA
dc.contributor.authorRafaela Martins
dc.contributor.authorWikesjö, Magda
dc.date.accessioned2024-07-29T11:46:19Z
dc.date.available2024-07-29T11:46:19Z
dc.date.issued2024-07-09
dc.description.abstractTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.</jats:p>por
dc.identifier.doi10.18089/tms.20240401
dc.identifier.issn2182-8466
dc.identifier.urihttp://hdl.handle.net/10400.1/25733
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSchool of Management, Hospitality and Tourism, University of the Algarve
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relationTurExperience - Tourist experiences' impacts on the destination image: searching for new opportunities to the Algarve.
dc.relation.ispartofTourism &amp; Management Studies
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject: Destination Image
dc.subjectOnline Destination Image
dc.subjectEngagement
dc.subjectSentiment Analysis
dc.subjectUser-Generated Content
dc.subjectSocial Media
dc.titleThe online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardTitleTurExperience - Tourist experiences' impacts on the destination image: searching for new opportunities to the Algarve.
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/Concurso de Projetos de Investigação Científica e Desenvolvimento Tecnológico nos domínios Prioritários do Turismo, das Energias Renováveis e TIC - Programa Operacional do Algarve - 2018/SAICT-ALG%2F39588%2F2018/PT
oaire.citation.endPage15
oaire.citation.issue4
oaire.citation.startPage1
oaire.citation.titleTourism & Management Studies
oaire.citation.volume20
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStreamConcurso de Projetos de Investigação Científica e Desenvolvimento Tecnológico nos domínios Prioritários do Turismo, das Energias Renováveis e TIC - Programa Operacional do Algarve - 2018
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMartins Guerreiro
person.familyNameRamos
person.familyNamede Matos
person.familyNameGolestaneh
person.familyNameSequeira
person.familyNameNobre Pereira
person.familyNameMIGUEL AGAPITO
person.familyNameWikesjö
person.givenNameMaria Manuela
person.givenNameCelia
person.givenNameNelson Manuel da Silva
person.givenNameSeyed Homayoun
person.givenNameBernardete
person.givenNameLuis
person.givenNameDORA LÚCIA
person.givenNameMagda
person.identifier.ciencia-id0616-9DC2-CCD3
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person.identifier.ciencia-id9C14-1E77-B2C3
person.identifier.ciencia-id301F-0245-8735
person.identifier.ciencia-id6114-E329-972E
person.identifier.ciencia-idE81D-1D5A-2CB0
person.identifier.ciencia-idD518-DAC5-6E10
person.identifier.orcid0000-0002-6398-9712
person.identifier.orcid0000-0002-3413-4897
person.identifier.orcid0000-0002-6263-5007
person.identifier.orcid0000-0001-6711-1731
person.identifier.orcid0000-0001-5799-1763
person.identifier.orcid0000-0003-0917-7163
person.identifier.orcid0000-0002-2568-3720
person.identifier.orcid0000-0002-2612-3741
person.identifier.ridC-5119-2012
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id38361439300
person.identifier.scopus-author-id35073165500
person.identifier.scopus-author-id57195062461
person.identifier.scopus-author-id55523488600
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
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