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The moderating effect of health orientation and subjective norms on the relationship between personal values and organic food purchase intention

2025-04-14Journal article Restricted access
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dc.contributor.authorOliveira, Alessandro Silva de
dc.contributor.authorCampos, Rita de Cássia Leal
dc.contributor.authorQuiroga Souki, Gustavo
dc.contributor.authorBoas, Luiz Henrique de Barros Vilas
dc.date.accessioned2025-05-09T13:12:41Z
dc.date.available2025-05-09T13:12:41Z
dc.date.issued2025-04-14
dc.description.abstractUnderstanding how organic food consumers' (OFCs) values influence their organic food purchase intention (OFPI) is paramount. This study examines the impact of OFCs ' values on OFPI and the moderating role of health orientation and subjective norms in this relationship. This study involved 307 OFCs who filled out an online form regarding attributes, consequences, and values (A-C-V), OFPI, health orientation, and subjective norms related to organic food consumption. Using PLS-SEM and the Means-End Chain Theory, results indicate that OFCs' values positively influence OFPI. Health orientation positively moderates the relationship between values and OFPI, while subjective norms negatively moderate it.eng
dc.description.sponsorship10.13039/501100003593; 10.13039/501100001871
dc.identifier.doi10.1080/08974438.2025.2483707
dc.identifier.eissn1528-6983
dc.identifier.issn0897-4438
dc.identifier.urihttp://hdl.handle.net/10400.1/27104
dc.language.isoeng
dc.peerreviewedyes
dc.publisherInforma UK Limited
dc.relation10.13039/501100003593
dc.relation.ispartofJournal of International Food & Agribusiness Marketing
dc.rights.uriN/A
dc.subjectBuying intention
dc.subjectFood marketing
dc.subjectMeans-End Chain Theory
dc.subjectOrganic food
dc.subjectPLS-SEM
dc.subjectTheory of planned behavior
dc.titleThe moderating effect of health orientation and subjective norms on the relationship between personal values and organic food purchase intentioneng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleJournal of International Food & Agribusiness Marketing
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameQuiroga Souki
person.givenNameGustavo
person.identifier.orcid0000-0001-6561-9750
relation.isAuthorOfPublicationf4e32277-57cc-4660-9cdc-6f8c31bb645d
relation.isAuthorOfPublication.latestForDiscoveryf4e32277-57cc-4660-9cdc-6f8c31bb645d

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