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“Cocoa-based tourism”: exploring tourists’ image, satisfaction and loyalty regarding a cultural heritage destination

2024-09-08Journal article Open access
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dc.contributor.authorAgüera, Francisco Orgaz
dc.contributor.authorDomínguez Valerio, Cándida María
dc.date.accessioned2024-10-24T09:30:10Z
dc.date.available2024-10-24T09:30:10Z
dc.date.issued2024-09-08
dc.description.abstractThis research aims to analyze the relationship between cocoa-based tourist experiences and tourists' perceptions of image, satisfaction and loyalty regarding a cultural destination. A quantitative approach was used, with data obtained via surveys distributed to tourists participating in a cocoa-based culinary experience in the Dominican Republic. The survey was designed with items adapted from previous research. The theoretical model of the study was examined using partial least squares structural equation modeling. The results indicate that cocoa-based culinary experiences are closely linked to tourists' cognitive and affective perceptions of the destination, improving overall satisfaction and contributing to loyalty intentions. Destination image and destination satisfaction mediate the relationship between cocoa-based culinary experiences and tourist loyalty, suggesting that immersive dining experiences are critical in shaping destination perception and visitor engagement. This research offers novel contributions to gastronomic tourism because it focuses on cocoa as a central element of gastronomic tourism, in addition to examining its effects on destination marketing outcomes. It is one of the first studies to analyze gastronomic tourism from the cocoa perspective. The results expand the existing literature on gastronomic tourism, as the experiential aspects of cocoa consumption with regard to tourist behavior and destination loyalty are integrated.eng
dc.identifier.doi10.1080/1528008x.2024.2400659
dc.identifier.issn1528-008X
dc.identifier.issn1528-0098
dc.identifier.urihttp://hdl.handle.net/10400.1/26136
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis Group
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofJournal of Quality Assurance in Hospitality & Tourism
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCocoa
dc.subjectGastronomic tourism
dc.subjectImage
dc.subjectSatisfaction
dc.subjectLoyalty
dc.title“Cocoa-based tourism”: exploring tourists’ image, satisfaction and loyalty regarding a cultural heritage destinationeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.titleJournal of Quality Assurance in Hospitality and Tourism
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameDomínguez Valerio
person.givenNameCándida María
person.identifier.orcid0000-0003-0778-5579
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication2c404f26-6200-45b9-9f66-de90930330a1
relation.isAuthorOfPublication.latestForDiscovery2c404f26-6200-45b9-9f66-de90930330a1
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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