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Perfil cultural do turista da Madeira: relatório de estágio curricular na Direção Regional do Turismo da Madeira
| Name: | Description: | Size: | Format: | |
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| 2.12 MB | Adobe PDF |
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Abstract(s)
O presente relatório apresenta as funções desempenhadas durante o estágio curricular, realizado na Direção Regional do Turismo da Madeira, no âmbito de conclusão do mestrado em Turismo, Cultura e Património durante o período de 24 de Setembro (2018) até 20 de Junho (2019). As principais funções desempenhadas basearam-se essencialmente na orientação e atendimento ao turista, assim como na promoção turística da região que se realizou na Divisão de Informação e Projetos Turísticos e no posto de informação oficial do Funchal. No relatório é apresentado um estudo do perfil do turista cultural, de forma a explorar esta temática de estudo e relacioná-la com os conhecimentos adquiridos na parte escolar do mestrado. Dado que, a Região Autónoma da Madeira apresenta grande diversidade de atrativos culturais durante todo o ano, considera-se relevante analisar o que procura o turista cultural que visita a região.
Em termos de abordagem metodológica, foi utilizada uma pesquisa quantitativa através da aplicação de questionários aos referidos turistas.
The following report presents the performed functions during the curricular internship held at the regional directorate of tourism of Madeira, under the scope of master’s degree in tourism, culture and heritage during the period from 24. of September 2018 to 20. of June 2019. The main functions were mostly based on tourist guidance and attendance, as well as tourism promotion of the region that has carried out at the information and touristic projects division and at Funchal’s official information desk. In this report it is presented a study of the cultural tourist profile in order to explore this area of study and relate it with the acquired knowledge of the master’s degree. Since the autonomous region of Madeira shows great diversity of cultural attractions during all year, we consider it very important to analyze what is the cultural tourist that visits the region is searching for. In terms of methodological approach, it was used quantitative research through the application of questionnaires to the tourists.
The following report presents the performed functions during the curricular internship held at the regional directorate of tourism of Madeira, under the scope of master’s degree in tourism, culture and heritage during the period from 24. of September 2018 to 20. of June 2019. The main functions were mostly based on tourist guidance and attendance, as well as tourism promotion of the region that has carried out at the information and touristic projects division and at Funchal’s official information desk. In this report it is presented a study of the cultural tourist profile in order to explore this area of study and relate it with the acquired knowledge of the master’s degree. Since the autonomous region of Madeira shows great diversity of cultural attractions during all year, we consider it very important to analyze what is the cultural tourist that visits the region is searching for. In terms of methodological approach, it was used quantitative research through the application of questionnaires to the tourists.
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Keywords
Turismo Cultura Madeira Estágio