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Incubação de startups e aconselhamento a empreendedores: o caso da ANJE
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Advisor(s)
Abstract(s)
Este relatório surge no âmbito do estágio curricular do Mestrado em Economia da Inovação e Empreendedorismo realizado na Associação Nacional de Jovens Empresários (ANJE). Esta entidade de acolhimento tem uma experiência relevante na promoção do empreendedorismo em Portugal, nas últimas três décadas.
A criação e desenvolvimento de empresas estão entre os principais instrumentos de promoção do empreendedorismo. As empresas são mais vulneráveis nos estádios iniciais e procuram apoios qualificados à sobrevivência e crescimento. É nesse contexto que são relevantes organizações de suporte como a ANJE.
Os principais objetivos deste estágio foram: (i) identificar as principais áreas de atividade e modelo de atuação da ANJE; (ii) estudar as práticas de incubação de empresas; (iii) identificar e analisar os pedidos de apoio dos empreendedores/promotores, através de informação especializada e aconselhamento empresarial. A metodologia de investigação/ação, de natureza qualitativa e exploratória, baseou-se em análise documental, observação direta e participante.
O relatório contém uma breve revisão de literatura sobre empreendedorismo, empreendedores, startups, incubação de empresas e aconselhamento empresarial. De seguida, o relatório apresenta uma caracterização da ANJE, descreve as tarefas realizadas e aborda uma análise crítica do próprio estágio.
Os factos identificados no estágio permitem perceber quais os serviços de que as empresas/empreendedores beneficiam. As conclusões refletem a importância que assume a área do aconselhamento empresarial nas atividades da ANJE. As empresas referem ser esse um dos serviços oferecidos com mais impacto no crescimento dos seus negócios. Em contraste, não foi possível no curto período de duração do estágio recolher evidências sobre o impacto da área da incubação de empresas, apesar de este setor ser uma aposta forte e consolidada da ANJE.
This report comes within the scope of the curricular internship of the Master's Degree in Economics of Innovation and Entrepreneurship held at the “Associação Nacional de Jovens Empresários” (ANJE). This host entity has relevant experience in promoting entrepreneurship in Portugal in the last three decades. The creation and development of companies are among the main tools to promote entrepreneurship. Firms are more vulnerable in the early stages and seek skilled support for survival and growth. In this context support organizations such as ANJE are relevant. The main objectives of this internship were: (i) to identify the main areas of activity and model of ANJE; (ii) study the business incubation practices; (iii) identify and analyse requests for support from entrepreneurs / promoters through specialized information and business advice. The methodology of investigation / action, of qualitative and exploratory nature, was based on documentary analysis, direct observation and participant observation. The report contains a brief review of the literature on entrepreneurship, entrepreneurs, startups, business incubation and business advice. Next, the report presents a characterization of ANJE, describes the tasks performed and addresses a critical analysis of the internship itself. The facts identified allow us to perceive the services that the companies / entrepreneurs benefit from. The conclusions reflect the importance of the area of business counselling in ANJE's activities. The companies say that this is one of the services offered with the most impact on the growth of their business. In contrast, it was not possible in the short period of the internship to gather evidence on the impact of the business incubation, although this sector is a strong and consolidated bet by ANJE.
This report comes within the scope of the curricular internship of the Master's Degree in Economics of Innovation and Entrepreneurship held at the “Associação Nacional de Jovens Empresários” (ANJE). This host entity has relevant experience in promoting entrepreneurship in Portugal in the last three decades. The creation and development of companies are among the main tools to promote entrepreneurship. Firms are more vulnerable in the early stages and seek skilled support for survival and growth. In this context support organizations such as ANJE are relevant. The main objectives of this internship were: (i) to identify the main areas of activity and model of ANJE; (ii) study the business incubation practices; (iii) identify and analyse requests for support from entrepreneurs / promoters through specialized information and business advice. The methodology of investigation / action, of qualitative and exploratory nature, was based on documentary analysis, direct observation and participant observation. The report contains a brief review of the literature on entrepreneurship, entrepreneurs, startups, business incubation and business advice. Next, the report presents a characterization of ANJE, describes the tasks performed and addresses a critical analysis of the internship itself. The facts identified allow us to perceive the services that the companies / entrepreneurs benefit from. The conclusions reflect the importance of the area of business counselling in ANJE's activities. The companies say that this is one of the services offered with the most impact on the growth of their business. In contrast, it was not possible in the short period of the internship to gather evidence on the impact of the business incubation, although this sector is a strong and consolidated bet by ANJE.
Description
Keywords
Empreendedorismo Empreendedores Startups Incubação de empresas Aconselhamento empresarial ANJE