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Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective

2023-06-29Artigo científico Acesso restrito
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datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
dc.contributor.authorCampos, Ana Cláudia
dc.contributor.authorMartins Guerreiro, Maria Manuela
dc.contributor.authorBeevor, Meghan C.
dc.date.accessioned2026-05-20T16:17:50Z
dc.date.available2026-05-20T16:17:50Z
dc.date.issued2023-06-29
dc.description.abstractStorytelling has been posited as a co-creative tool to increase visitor engagement and experience memorability. However, a lack of knowledge exists regarding its role, implementation and impact in museum and heritage tourism settings. This exploratory work investigates how it applies in these settings. A storytelling tour was implemented at the Islamic Museum of Tavira, Portugal. Methodologically, this study adopted a qualitative approach, using the focus groups method. Three groups of participants were invited to participate and then data were analyzed using reflexive thematic analysis. Results show the impact of storytelling on visitors’ emotional engagement, imagination and memorability. From this study’s findings, a conceptual model of the heritage experience integrating storytelling is proposed to support the design of heritage experiences at museums. Moreover, future research is recommended on digital technology and multi-media application in the heritage experience, and also on causal relationships between storytelling and other elements of heritage experiences.eng
dc.identifier.doi10.1080/09647775.2023.2230194
dc.identifier.eissn1872-9185
dc.identifier.issn0964-7775
dc.identifier.urihttp://hdl.handle.net/10400.1/29014
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis Group
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofMuseum Management and Curatorship
dc.rights.uriN/A
dc.subjectNew museology
dc.subjectMuseum and heritage tourism
dc.subjectHeritage experience
dc.subjectCocreation
dc.subjectStorytelling
dc.titleStorytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspectiveeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardNumberUIDB/04020/2020
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage250
oaire.citation.issue2
oaire.citation.startPage225
oaire.citation.titleMuseum Management and Curatorship
oaire.citation.volume40
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCampos
person.familyNameMartins Guerreiro
person.givenNameAna Cláudia
person.givenNameMaria Manuela
person.identifier.ciencia-id9D14-5E90-B55D
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0002-5816-5137
person.identifier.orcid0000-0002-6398-9712
person.identifier.scopus-author-id56844659700
person.identifier.scopus-author-id38361439300
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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