Repository logo
 
Publication

Instagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol Case studies

2020Journal article Open Access
Simple item page
dc.contributor.authorIglesias-Sánchez, Patricia P.
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorJambrino-Maldonado, Carmen
dc.contributor.authorde las Heras-Pedrosa, Carlos
dc.date.accessioned2020-06-17T14:37:30Z
dc.date.available2020-06-17T14:37:30Z
dc.date.issued2020
dc.description.abstractInstagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the o cial Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/su12072793pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.1/14034
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relationCentre for Tourism Research, Development and Innovation
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDestination imagept_PT
dc.subjectSocial mediapt_PT
dc.subjectCo-creationpt_PT
dc.subjectTourism experiencept_PT
dc.subjectUser-Generated Content (UGC)pt_PT
dc.subjectDestination management organisations (DMOs)pt_PT
dc.subjectInstagrampt_PT
dc.titleInstagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol Case studiespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.issue7pt_PT
oaire.citation.startPage2793pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume12pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCorreia
person.givenNameMarisol B.
person.identifier.ciencia-idFE15-819A-4535
person.identifier.orcid0000-0002-1788-6114
person.identifier.scopus-author-id55333058000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isAuthorOfPublication.latestForDiscoveryee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isProjectOfPublication779ad4fe-bc72-4d16-a6a9-19de115e63a9
relation.isProjectOfPublication.latestForDiscovery779ad4fe-bc72-4d16-a6a9-19de115e63a9

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
sustainability-12-02793-v2.pdf
Size:
83.55 MB
Format:
Adobe Portable Document Format
Download

Collections

ESG2-Artigos (em revistas ou actas indexadas)
CNT2-Artigos (em revistas ou actas indexadas)