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Video-Induced tourism in central Portugal: production and impact of promotional videos

dc.contributor.authorGraça, André Rui
dc.contributor.authorBanha, Francisco
dc.contributor.authorBanha, Francisco Miguel
dc.date.accessioned2022-07-13T09:36:19Z
dc.date.available2022-07-13T09:36:19Z
dc.date.issued2022
dc.description.abstractThe concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film-and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film-and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation's broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.18089/tms.2022.180104pt_PT
dc.identifier.issn2182-8458
dc.identifier.urihttp://hdl.handle.net/10400.1/17977
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEscola Superior Gestão, Hotelaria e Turismo, Universidade do Algarvept_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectTourismpt_PT
dc.subjectPortugalpt_PT
dc.subjectPromotional videospt_PT
dc.subjectVideo-induced tourismpt_PT
dc.subjectFilm productionpt_PT
dc.subjectEntrepreneurshippt_PT
dc.titleVideo-Induced tourism in central Portugal: production and impact of promotional videospt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage50pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage41pt_PT
oaire.citation.titleTourism & Management Studiespt_PT
oaire.citation.volume18pt_PT
person.familyNameBanha
person.givenNameFrancisco
person.identifier.orcid0000-0002-3001-7490
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication748c7820-8f01-47e7-8822-a0ccc40f1abe
relation.isAuthorOfPublication.latestForDiscovery748c7820-8f01-47e7-8822-a0ccc40f1abe

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