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Segmented markets, cooperative behaviours: innovation in the production of brazilian coffee

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dc.contributor.authorUrban, Lucia de Paula
dc.contributor.authorNoronha, Teresa de
dc.date.accessioned2014-06-27T10:44:28Z
dc.date.available2014-06-27T10:44:28Z
dc.date.issued2010
dc.description.abstractThe present article aims to discuss some the organizational and institutional aspects that have became the basis for the development of coffee as a non-commodity product in Brazil. It is expected that due to new patterns of coffee consumption, a new strategy permits the competitive reinsertion of Brazilian coffee into the international markets. The suggested methods, interviews to the driving stakeholders and observation of the respective networking systems, are applied in the different stages of the supply chain in order to demonstrate that the production conditions are imposing specific strategic interrelationships between the roasting and the grinding industry and among the several intervenient actors. It is observed that most of such processes take place within a new context of competition where innovation, segmentation and product differentiation are more important factors for the international market than cost and price reductions, thus thereby demanding a serious redefinition the companies’ strategy dynamics.por
dc.description.sponsorshipFundação para a Ciência e Tecnologiapor
dc.identifier.citationUrban, L. and Noronha Vaz, T. (2010) “Segmented Markets, Cooperative Behaviours: Innovation in the Production of Brazilian Coffee”, Special Session on Territorial Governance, Rural Areas and Agro food Systems – 50th Congress of the European Regional Science Association, Jonkoping, 19 – 23 Agosto 2010, Suécia.por
dc.identifier.otherAUT: MTV00577;
dc.identifier.urihttp://hdl.handle.net/10400.1/4540
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherERSApor
dc.subjectOrganizational innovationpor
dc.subjectSegmentationpor
dc.subjectCooperationpor
dc.subjectBrazilian Coffeepor
dc.titleSegmented markets, cooperative behaviours: innovation in the production of brazilian coffeepor
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceJonkopingpor
oaire.citation.titleSpecial Session on Territorial Governance, Rural Areas and Agro food Systems – 50th Congress of the European Regional Science Associationpor
person.familyNamede Noronha
person.givenNameMaria Teresa
person.identifier.ciencia-id5715-28B8-4D92
person.identifier.orcid0000-0003-1308-1252
person.identifier.scopus-author-id12769478800
rcaap.rightsopenAccesspor
rcaap.typeconferenceObjectpor
relation.isAuthorOfPublication093d0980-3927-4292-9440-e0c3c59fcb27
relation.isAuthorOfPublication.latestForDiscovery093d0980-3927-4292-9440-e0c3c59fcb27

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