The attractiveness of Portugal as a tourist destination: the perspective of czech tour operators

Tomigová, Katerina

http://hdl.handle.net/10400.1/7884

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Authors

Tomigová, Katerina

Advisor(s)

Mendes, Júlio

Pereira, Luís Nobre

Abstract(s)

In the context of tourism, destination attractiveness presents the core of a tourist destination. It has been discussed by tourism researchers that the absence of attractiveness would lead to no tourism. Attractions, as a part of tourism supply, are the main motivational incentive luring thousands of tourists from all over the world to visit a certain area. On the other hand, tourists who create flows between a country of origin and a tourist destination stand for a tourism demand. The destination attractiveness is a key to success for a destination because the attractiveness characteristics create the strengths of a destination and the greater the strengths are the greater number of tourists will visit the place. The main goal of this dissertation is to explore how Czech tour operators perceive the attractiveness of Portugal as a tourist destination. All Czech tour operators are the target population of this research because they represent a primary source of information about a tourist destination and can significantly influence the decision of potential tourists about a holiday destination. One of the important findings of this research is that weak promotion and financial demands are perceived as the main reasons why more Czech tourists do not chose Portugal as their vacation destination. The results show that Portugal is not considered as a key destination for Czech tourists. However, regarding its attractiveness, there exists a very good potential which Portugal as a tourist destination has and which should be utilized in the future. The dissertation provides significant findings and offers recommendations and conclusions based on the analysis of the data. It proposes insights into understanding the way Portugal as a tourist destination is viewed by Czech tour operators. The study results and conclusions should contribute to enhancement of the relation between Portugal and the Czech market and serve as an inspiration for future research on the present topic.