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Publication
Desenvolvimento do Roteiro Turístico Origens
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.8 MB | Adobe PDF |
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Abstract(s)
Este trabalho de projeto reflete o impacto da Gestão de Marketing associada ao turismo enquanto motor de criação e design de produtos e destinos turísticos. Assim, com base na criação do Roteiro Origens do Projeto “100 Memórias e Estórias”, pretende-se neste trabalho final de Mestrado apresentar as fases do Roteiro desenvolvido junto de um território de baixa densidade populacional. Para tal, recorreu-se à abordagem de investigação-ação. Esta iniciativa de inovação e empreendedorismo social permite compreender o potencial do marketing no desenvolvimento de produtos e experiências associadas ao turismo, aliados a uma visão global de valorização do território e das suas gentes. Com este processo, foi possível a apresentação do Roteiro Origens, resultando num envolvimento forte da comunidade e uma valorização das aldeias abrangidas pelo Roteiro.
This work reflects the impact of Marketing Management strategies associated with tourism as a driving force behind the creation and design of tourism products and destinations. Thereby, based on the creation of the Origins Route of the ‘100 Memories and Stories’ project, the aim is to present the phases of the Route developed in low population density territories. This innovation and social entrepreneurship initiative allows the potential of marketing in the development of products and experiences associated with tourism, combined with a global vision of valorising the territory and its people. This process made it possible to present the Origins Route, it resulted in a strong community involvement and an increase in the value of the villages covered by the Route.
This work reflects the impact of Marketing Management strategies associated with tourism as a driving force behind the creation and design of tourism products and destinations. Thereby, based on the creation of the Origins Route of the ‘100 Memories and Stories’ project, the aim is to present the phases of the Route developed in low population density territories. This innovation and social entrepreneurship initiative allows the potential of marketing in the development of products and experiences associated with tourism, combined with a global vision of valorising the territory and its people. This process made it possible to present the Origins Route, it resulted in a strong community involvement and an increase in the value of the villages covered by the Route.
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Keywords
Marketing Roteiro Turismo Estórias