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Luxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section

2021Artigo científico Acesso restrito
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dc.contributor.authorCorreia, Antónia
dc.contributor.authorKozak, Metin
dc.date.accessioned2021-09-08T10:58:06Z
dc.date.available2021-09-08T10:58:06Z
dc.date.issued2021
dc.description.abstractOver the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this special section aims to enrich and update the existing body of knowledge on luxury product and brand purchasing behaviour. We have encouraged the contributors to forward both conceptual and empirical papers reflecting current concerns in the field of luxury shopping, more specifically in luxury product and brand purchasing behaviour. In the end, this special section includes three papers on external store environment, meaning of luxury, and luxury brand fashion. Certainly, additional references are necessary for better understanding the meaning and contents of luxury consumption and main drivers behind it. The special section introduces the reader to some of these important references but also notes that there is still avenue for more studies in the future.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1080/21639159.2020.1808823
dc.identifier.issn2163-9159
dc.identifier.urihttp://hdl.handle.net/10400.1/17029
dc.language.isoeng
dc.peerreviewedyes
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.subjectLuxury consumption
dc.subjectLuxury marketing
dc.subjectPurchasing behavior
dc.subjectExternal store environment
dc.subjectLuxury brand fashion
dc.subjectConsumer behavior
dc.subject.otherBusiness & Economics
dc.titleLuxury product and brand purchasing behavior: Introduction to a Journal of Global Scholars of Marketing Science (JGSMS) special section
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleJournal of Global Scholars of Marketing Science
person.familyNameCorreia
person.givenNameAntónia
person.identifierR-000-K54
person.identifier.ciencia-id831F-FFD0-7A78
person.identifier.orcid0000-0002-6707-8289
person.identifier.scopus-author-id12140006700
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublicationd3eb5da0-42d2-408b-af65-664563a18f5f
relation.isAuthorOfPublication.latestForDiscoveryd3eb5da0-42d2-408b-af65-664563a18f5f

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