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Interactive 180 degrees rear projection public relations

2015Conference object Open access
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dc.contributor.authorAlves, Ricardo
dc.contributor.authorNegrier, Aldric
dc.contributor.authorSousa, Luis
dc.contributor.authorRodrigues, Joao
dc.contributor.authorFelisberto, Paulo
dc.contributor.authorGomes, Miguel
dc.contributor.authorBica, Paulo
dc.contributor.editorKoziel, S
dc.contributor.editorLeifsson, L
dc.contributor.editorLees, M
dc.contributor.editorKrzhizhanovskaya, VV
dc.contributor.editorDongarra, J
dc.contributor.editorSloot, PMA
dc.date.accessioned2018-12-07T14:58:25Z
dc.date.available2018-12-07T14:58:25Z
dc.date.issued2015
dc.description.abstractIn the globalized world, good products may not be enough to reach potential clients if creative marketing strategies are not well delineated. Public relations are also important when it comes to capture clients attention, making the first contact between them and companies products while being persuasive enough to trust that the company has the right products to fit their needs. A virtual public relations is purposed, combining technology and a human like public relations capable of interacting with potential clients located 180 degrees in front of the installation, by using gestures and sound. Four Microsoft Kinects were used to develop the 180 degrees model for interaction, which allows tracking and recognition of gestures, sound sources, voice commands, extract the face and body of the user and track users positions (heat map).
dc.identifier.doi10.1016/j.procs.2015.05.327
dc.identifier.issn1877-0509
dc.identifier.urihttp://hdl.handle.net/10400.1/12010
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier Science Bv
dc.relation.ispartofseriesProcedia Computer Science
dc.titleInteractive 180 degrees rear projection public relations
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceReykjavik Univ, Reykjavik, ICELAND
oaire.citation.endPage601
oaire.citation.startPage592
oaire.citation.titleInternational Conference on Computational Science, Iccs 2015 Computational Science At the Gates of Nature
oaire.citation.title15Th Annual International Conference on Computational Science (Iccs)
oaire.citation.volume51
person.familyNameRodrigues
person.familyNameFelisberto
person.givenNameJoao
person.givenNamePaulo
person.identifier79549
person.identifier.ciencia-id8A19-98F7-9914
person.identifier.ciencia-idD411-CBA8-85B8
person.identifier.orcid0000-0002-3562-6025
person.identifier.orcid0000-0001-7542-4332
person.identifier.ridM-9474-2013
person.identifier.scopus-author-id55807461600
person.identifier.scopus-author-id6508039890
rcaap.rightsopenAccess
rcaap.typeconferenceObject
relation.isAuthorOfPublication683ba85b-459c-4789-a4ff-a4e2a904b295
relation.isAuthorOfPublication6574c278-a803-4dbe-9140-4cd8272027db
relation.isAuthorOfPublication.latestForDiscovery683ba85b-459c-4789-a4ff-a4e2a904b295

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