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Islamic views on local tourism engagement in conservative societies: an insight from Oman

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Understanding the diverse viewpoints within host communities is vital for achieving sustainable tourism development. While literature often addresses pro-tourism perspectives, scant attention is given to anti-tourism factions (unsupportive cohort of society) and those not directly benefiting. The current study addresses this gap, employing social exchange and social distance theories to explore opposition to Western-style tourism. Interviews with 22 respondents across five traditional villages in Oman reveal concerns about religious and cultural preservation, privacy, and lifestyle. The results showed that perceptions of social distance significantly shape community attitudes and behaviours towards tourists, particularly those perceived as cultural outsiders. Despite challenges, respondents adopt a nuanced approach, balancing cultural preservation with respect for tourists. Findings further illustrate that communities use symbolic markers to maintain cultural identity and cohesion amid external pressures and perceived risks. The study offers insights into culturally sensitive tourism strategies in religiously conservative societies.

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Community attitudes Pro-tourism proponents Islamic belief Social distance theory Symbolic interactionism Oman

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Taylor and Francis Group

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Without CC licence

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