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Understanding tourist recommendation through destination image: A CHAID analysis

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dc.contributor.authorAgapito, Dora
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMendes, Júlio
dc.date.accessioned2014-06-17T13:48:20Z
dc.date.available2014-06-17T13:48:20Z
dc.date.issued2012
dc.description.abstractIn spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming relevant that studies on destination loyalty focus on this variable. Therefore, this research aims to identify the attributes which contribute to tourists‟ willingness to recommend a destination. The first stage of this study involved identifying the attributes to measure the image of Lagos in the Algarve region, an important Portuguese destination, through open-ended questions. In the second phase, the application of the Chi-Square Automatic Interaction Detector (CHAID) to survey responses from a sample of 379 tourists allowed to identify the features that explain the intention to recommend the destination. The results show that culture is the attribute with the strongest power to explain recommendation, highlighting the need for sun and sand tourism destinations to diversify their offer. Of the seven terminal nodes produced by CHAID, two segments with opposite trends were found, for which profiles were drawn.por
dc.identifier.issn1646-2408
dc.identifier.otherAUT: DLA02368; JME00456; PVA00075
dc.identifier.urihttp://hdl.handle.net/10400.1/4342
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherUniversidade do Algarvepor
dc.relation.publisherversionhttp://tmstudies.net/index.php/ectms/article/viewFile/332/548por
dc.subjectMetodologia CHAIDpor
dc.subjectImagem do destinopor
dc.subjectRecomendaçãopor
dc.subjectTuristaspor
dc.subjectPortugalpor
dc.titleUnderstanding tourist recommendation through destination image: A CHAID analysispor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage32por
oaire.citation.startPage24por
oaire.citation.titleTourism & Management Studiespor
oaire.citation.volume7por
person.familyNameAgapito
person.familyNamePinto
person.familyNameda Costa Mendes
person.givenNameDora Lúcia Miguel
person.givenNamePatrícia
person.givenNameJúlio
person.identifier.ciencia-idE81D-1D5A-2CB0
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id5713-4693-71D2
person.identifier.orcid0000-0002-2568-3720
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0003-2900-418X
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
rcaap.rightsopenAccesspor
rcaap.typearticlepor
relation.isAuthorOfPublicationd8508ec1-aab0-413d-918f-f7d6f5d137c3
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication241da1df-cabc-41d3-952a-8cbcb2c07777
relation.isAuthorOfPublication.latestForDiscoveryd8508ec1-aab0-413d-918f-f7d6f5d137c3

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