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Stimulating customer participation behaviour and boosting value co-creation in hotels

2024-05Journal article Restricted access
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dc.contributor.authorSadighha, Jinous
dc.contributor.authorPinto, Patrícia
dc.contributor.authorGuerreiro, Manuela
dc.contributor.authorCampos, Ana Cláudia
dc.date.accessioned2024-05-24T09:20:34Z
dc.date.available2024-05-24T09:20:34Z
dc.date.issued2024-05
dc.description.abstractConsidering the competitive environment of the hospitality industry in delivering superior value to customers, customer participation in value co-creation with the service provider through interaction becomes pivotal. By bonding the co-creation theory with the equity theory, this study proposes a model for stimulating customer participation behaviour (CPB), which includes customer co-creation perception (CCCP) composing DART activities (dialogue, access, risk assessment, and transparency), CPB, co-production, and value-in-use. The collected data from tourists staying in hotels in Portugal was analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results confirm that CCCP predicts CPB, co-production, and value-in-use. Moreover, CPB improves co-production and value-in-use and mediates the associations between CCCP and co-production/ value-in-use. This research contributes to co-creation theory by confirming CCCP as a driver of CPB and provides practical implications to enhance co-production and value-in-use in hotels.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1016/j.ijhm.2024.103733pt_PT
dc.identifier.eissn1873-4693
dc.identifier.urihttp://hdl.handle.net/10400.1/20765
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectDART activitiespt_PT
dc.subjectCustomer co-creation perceptionpt_PT
dc.subjectDART activitiespt_PT
dc.subjectCustomer co-creation perceptionpt_PT
dc.subjectCustomer participation behaviourpt_PT
dc.subjectValue co-creationpt_PT
dc.subjectCo-productionpt_PT
dc.subjectValue-in-usept_PT
dc.titleStimulating customer participation behaviour and boosting value co-creation in hotelspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.startPage103733pt_PT
oaire.citation.titleInternational Journal of Hospitality Managementpt_PT
oaire.citation.volume119pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSadighha
person.familyNamePinto
person.familyNameMartins Guerreiro
person.familyNameCampos
person.givenNameJinous
person.givenNamePatrícia
person.givenNameMaria Manuela
person.givenNameAna Cláudia
person.identifier.ciencia-idEF1A-101E-D47F
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.ciencia-id9D14-5E90-B55D
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0002-6398-9712
person.identifier.orcid0000-0002-5816-5137
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
person.identifier.scopus-author-id38361439300
person.identifier.scopus-author-id56844659700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isAuthorOfPublication.latestForDiscovery9edd3100-4c78-4492-bd19-469a31b7253a
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