Repository logo
 
Publication

Sustainability in business events: How hybrid formats shape attendee decision-making

2024-12-04Journal article Open Access
Simple item page
dc.contributor.authorSantos, José António C.
dc.contributor.authorFernández Gámez, Manuel Ángel
dc.contributor.authorPuig-Cabrera, Miguel
dc.contributor.authorCustódio Santos, Margarida
dc.date.accessioned2025-01-20T10:36:06Z
dc.date.available2025-01-20T10:36:06Z
dc.date.issued2024-12-04
dc.description.abstractThis study explores how the availability of hybrid business event formats influences attendees' decision-making concerning sustainable practices, addressing a gap in understanding how hybrid formats impact participation choices in the context of sustainability. The research specifically aims to examine how sustainability practices in accommodation, transportation, catering, and venue selection affect the likelihood of on-site attendance and how the option of hybrid participation shifts preferences toward virtual engagement. Data was collected from 533 international business event attendees, and Partial Least Squares Structural Equation Modelling (PLS-SEM) was used for analysis. The findings reveal that hybrid events, while promoting inclusivity and reducing environmental impacts, often lead to increased online participation, particularly among attendees with strong environmental concerns. Even when sustainable practices are implemented on-site, many participants prefer virtual options to minimise their carbon footprint further. This poses a challenge for event organisers striving to balance sustainability goals with the need to maintain physical attendance to keep the business industry running. The study offers practical recommendations for organising more sustainable and inclusive events, emphasising the importance of integrating green practices while leveraging hybrid formats to meet evolving participant preferences. These insights are crucial for guiding the future of sustainable event planning in the business events industry.eng
dc.identifier.doi10.29036/jots.v15i29.1006
dc.identifier.issn1804-5650
dc.identifier.urihttp://hdl.handle.net/10400.1/26651
dc.language.isoeng
dc.peerreviewedyes
dc.publisherPanevropska Univerzita
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofJournal of Tourism and Services
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectHybrid events
dc.subjectSustainability practices
dc.subjectBusiness events
dc.subjectAttendee decision Making
dc.subjectVirtual participation
dc.subjectSustainable event planning
dc.subjectSustainable transformation
dc.titleSustainability in business events: How hybrid formats shape attendee decision-makingeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage348
oaire.citation.issue29
oaire.citation.startPage320
oaire.citation.titleJournal of Tourism and Services
oaire.citation.volume15
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameSantos
person.familyNameFernández Gámez
person.familyNamePuig-Cabrera
person.familyNameCustódio Santos
person.givenNameJosé António C.
person.givenNameManuel Ángel
person.givenNameMiguel
person.givenNameMargarida
person.identifier.ciencia-idA71F-B4FC-F35C
person.identifier.ciencia-id4816-E98C-E353
person.identifier.ciencia-idB919-91DD-CFD9
person.identifier.orcid0000-0002-2675-3487
person.identifier.orcid0000-0003-4752-6934
person.identifier.orcid0000-0003-4524-9830
person.identifier.orcid0000-0003-3383-5699
person.identifier.ridU-9656-2019
person.identifier.scopus-author-id57198436773
person.identifier.scopus-author-id57192278257
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication73ca7176-2157-4713-9f32-325c05b29091
relation.isAuthorOfPublication701e1076-7f88-47ee-9ac6-4d78885e8059
relation.isAuthorOfPublicatione926f262-ecb5-44df-9de7-454755dac26e
relation.isAuthorOfPublication8a3cd28d-cf22-4ba1-b038-cfe6577a2d4a
relation.isAuthorOfPublication.latestForDiscovery73ca7176-2157-4713-9f32-325c05b29091
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1006 (1).pdf
Size:
1.71 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
3.46 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

CNT2-Artigos (em revistas ou actas indexadas)