Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.1/4340
Título: Destination image: perspectives of tourists vs. residents
Autor: Agapito, Dora
Mendes, Júlio
Pinto, Patrícia
Palavras-chave: Destination image
Cognitive-affective approach
Tourists
Residents
CHAID
Data: 2010
Editora: Instituto Politécnico de Leiria
Resumo: This study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a quantitative methodology with the use of questionnaires. The attributes that are more consensually associated with Lagos are the good weather and good beaches, although these variables do not have significant discriminatory power for “recommendation of the destination to friends and family” as the dependent variable, in a CHAID analysis.
Peer review: yes
URI: http://hdl.handle.net/10400.1/4340
ISSN: 1647-9254
Versão do Editor: http://www.ejthr.com/info/ver_pagina.php?tab=paginas&id=1
Aparece nas colecções:FEC2-Artigos (em revistas ou actas indexadas)

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Agapito_Destination Image_Residentes and Tourists.pdf1,21 MBAdobe PDFVer/Abrir


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