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Percorrer Faculdade de Economia por Objetivos de Desenvolvimento Sustentável (ODS) "06:Água Potável e Saneamento"
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- Pro-environmental values, beliefs and norms: impacts on household water conservationPublication . Pacheco, Cidália Maria Correia; Guerreiro, Manuela; Pinto, PatriciaPurpose: This study aims to explore the relationship between values, beliefs, and norms and household water conservation behaviour using the Value-Belief-Norm (VBN) framework. Additionally, the research seeks to improve the current understanding of these relationships by including two more variables in the VBN model: perceived drought severity and institutional trust. Design/methodology/approach: The study uses a quantitative research design, employing a survey to collect household data from 495 participants. Structural equation modelling (SEM) tests the hypothesized relationships among the constructs. Findings: The results indicate that pro-environmental values and beliefs significantly influence household water conservation intention (HWCI). Specifically, biospheric and altruistic values positively affect a pro-ecological worldview impacting HWCI. Additionally, perceived drought severity is significantly related to HWCI, while institutional trust does not have a significant role. Research limitations/implications: The study is limited by its cross-sectional design and reliance on self-reported data, which may introduce biases. Future research could benefit from longitudinal studies and objective measures of water conservation behaviour. Practical implications: The results highlight the importance of biospheric and altruistic values in influencing pro-environmental behaviour and the relationship between perceived drought severity and water conservation intention. Policymakers can use these insights to design programs that stress collective responsibility and broader environmental benefits of water conservation, appealing to altruistic and biospheric values and educating the public about the real impact of their conservation efforts. Messaging should emphasize actionable steps individuals can take, reinforcing that their efforts can make a difference during extreme drought conditions. Originality/value: This study extends the Value-Belief-Norm theory to household water conservation, highlighting the importance of individual factors in shaping pro-environmental intentions and behaviours.
