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- Service Quality Strategy: Implementation in Algarve HotelsPublication . Candido, CarlosThis chapter addresses the problem of service quality strategy implementation and undertakes a tentative validation of three models. The first focuses on service quality, as a function of quality gaps, while the second and third ones examine strategy implementation. The models aim to help to explain how to implement a service quality strategy that simultaneously avoids quality gaps and resistance to change. Sample data has been collected through questionnaires distributed within the population of four- and five-star hotels of the Algarve, Portugal. Descriptive statistics and statistical tests do not provide evidence against the models and thus support their validity, but raise concerns about some possible inconsistent management practices during the implementation of a quality strategy.
- Implementation obstacles and strategy implementation failurePublication . Candido, Carlos; Santos, SérgioPurpose – The paper addresses the following question: How do strategy implementation obstacles relate to each other and affect strategy implementation? Method – The research methodology is qualitative and based on an extensive review of the literature and on an in-depth case study analysis. Findings – This paper draws two main conclusions. The first is that the many obstacles that impact the strategy implementation process can interact and be strongly interrelated in dynamic and complex manners. The second is that obstacles can lead to and reinforce other obstacles, eventually forming long chains of blockages. Originality – Strategy implementation remains a difficult task with improbable success. This paper provides a contribution to an explanation on why so many strategy implementation efforts fail. It is one of the very few papers addressing the issue of the relationships between strategy implementation obstacles.