Repository logo
 
Loading...
Profile Picture

Search Results

Now showing 1 - 6 of 6
  • Carta de gestão municipal sustentável do produto turístico surf no município de Aljezur
    Publication . Carrasco, Paulo; Machado, Virgílio; Contreiras, Joaquim; Gouveia, Danielle
    O município de Aljezur resolve adotar um conjunto de recomendações, estratégias e resoluções que constituem a carta de gestão municipal sustentável do produto turístico surf.
  • Estudo do produto turístico surf no município de Aljezur
    Publication . Carrasco, Paulo; Machado, Virgílio; Contreiras, Joaquim; Gouveia, Danielle
    Por ofício nº 2015/150.10.500/2/92 de 09/01/2015, a Câmara Municipal de Aljezur solicitou à Universidade do Algarve (UALG) e, posteriormente, à Escola Superior de Gestão Hotelaria e Turismo (ESGHT) a realização de um trabalho/estudo sobre a realidade do surf no concelho. Foram objetivos deste contacto a monitorização e estudo da atividade turística relacionada com o surf, em concreto, saber e medir o valor do surf, assim como a obtenção de dados que permitissem traçar um cenário da realidade e que fossem apontados caminhos para a sustentabilidade do surf enquanto um produto pilar do turismo de natureza.
  • Desempenho social no Zoomarine Algarve: análise das dimensões internas e externas sob a perspectiva dos gestores.
    Publication . Contreiras, Joaquim; Machado, Virgílio; Duarte, Ana Patrícia
    O presente estudo, de natureza qualitativa, pretendeu conhecer a visão dos gestores sobre o desempenho social do parque temático Zoomarine Algarve, ao identificar a estratégia e as principais práticas de responsabilidade social implementadas pela empresa, tanto a nível interno, como externo. No âmbito deste estudo foram realizadas cinco entrevistas ao CEO e a Diretores de departamentos. A informação reunida a partir das entrevistas permitiu o preenchimento de um scorecard de responsabilidade social que caracteriza e avalia o desempenho da empresa em sete dimensões: cultura ética e de responsabilidade social, ambiente, clientes, fornecedores, funcionários, acionistas e comunidade. A pontuação obtida nas várias dimensões em avaliação foi positiva, particularmente no que respeita ao relacionamento com os clientes, fornecedores, trabalhadores e comunidade.
  • Draft proposal for the sustainable municipal management of the surf tourism product in the municipality of Aljezur
    Publication . Carrasco, Paulo; Machado, Virgílio; Contreiras, Joaquim; Gouveia, Danielle
    Sustainability is a general principle of public tourism policies in Portugal and is a fundamental principle for development, recommended by general and sectoral international organizations, such as the European Union and the World Tourism Organization. Surfing is a human recreational, sporting and formative activity that can contribute to the recognition of Aljezur as a national and international tourist destination and also provide a significant development opportunity for its community.
  • Corporate social responsibility in tourism: The case of Zoomarine Algarve
    Publication . Contreiras, Joaquim; Machado, Virgílio; Duarte, Ana Patrícia
    This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company’s activities on regional development and environmental awareness. Last, the study sought to understand if stakeholders’ opinions regarding this company’s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve’s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park’s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to raising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts.
  • Corporate social responsibility in tourism: The case of Zoomarine Algarve
    Publication . Contreiras, Joaquim; Machado, Virgílio; Duarte, Ana Patrícia
    This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders - employees, visitors and members of the local community - about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company?s activities on regional development and environmental awareness. Last, the study sought to understand if stakeholders? opinions regarding this company?s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve?s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park?s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to raising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts.