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- A tourism research agenda for PortugalPublication . Silva, João Albino; Rodrigues, Paulo M. M.; Mendes, Júlio; Pereira, Luis NobreThe need to direct research towards the tourism industry is related to the increasingly competitive environment it fi nds itself in, especially in terms of services rendered, having grown more complex in the features and critique that comprise the tourist experience, and as economic and social agents become more selective regarding both demand and supply. Possessing information and the proper understanding of the real needs of information users and those responsible for public and private decision-making processes at the action and intervention levels becomes a fundamental issue for sustainable tourism growth and its statement for international competitiveness. This paper proposes a tourism research agenda for Portugal in order to guide future developments towards the industry’s needs.
- Tourist satisfaction and destination loyalty intention: A structural and categorical analysisPublication . Pinto, Patrícia; Silva, João Albino; Mendes, Júlio; Manuela Guerreiro, MariaThis study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies.