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Publication
Tourist satisfaction and destination loyalty intention: A structural and categorical analysis
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Advisor(s)
Abstract(s)
This study explores the relationship between travel satisfaction and destination loyalty intention. The
research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the
basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism
satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis
(CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater
levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination
attributes and met expectations) result in increased likelihood of future repeat visits and a keen
willingness to recommend the destination to others. Clusters of tourists were also identified and
characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful
background in the planning of future tourist marketing strategies.
Description
Keywords
Tourism Satisfaction Loyalty SEM CATPCA Clusters